One of the most interesting facts about social networks is that people can show what they want to show through the shells of virtual accounts. This also makes the establishment and overthrow of virtual images easier. Thanks to the cover of the ocean of information, they can often Create the image of your dreams.

Take the discussion boom of "Interstellar Crossing" as an example, which is a very typical case.

Before the official release of Kip Thorne’s professional theoretical explanations, in the major social network platforms and portal forums, there were countless netizens who claimed to be "authoritative experts", and they listed countless documents to prove their arguments. , Criticizing Nolan and "Interstellar Transition" is inexhaustible, and some people even think that this is a "Hollywood/Intentional/Insane/Out of Plastic Trash", strongly expressing that the existence of the work itself is an insult to science.

Condemn, insult, contempt, spit, joking.

This kind of voice is full of noise, and it seems that everyone can't wait to prove their professionalism and proficiency. The popular science consciousness of "everyone is drunk and I am alone" made them assume the posture of "brick house" and use the online platform to speak out. Then the master uses a string of theoretical knowledge to emphasize his sense of existence.

Behind the accounts of virtual nicknames, there is often a face that is not satisfactory in real life. The more empty, the more clamoring.

Then Warner Bros. responded.

Objectively speaking, as a well-known professional scholar in the industry, Kip Thorne’s popular science explanation is entirely a teaching mode. It is too profound and too academic. It is very important for the general public to make presentations in the form of essay discussion. Unfriendly—because they often don’t understand.

But it was precisely this kind of alienation and strangeness caused by "not understanding" that successfully released the professional authority effect completely.

As a result, another group of “professional netizens” who didn’t know how to pretend to understand came forward again to popularize science for the general audience, expounding Kip-Thorn’s theory in an easy-to-understand manner, and then further the "interstellar" The film was analyzed and finally came to the conclusion that "this is definitely a wonderful masterpiece".

So, what about the group of "brickers" before?

Perhaps, they still stubbornly launched a counterattack, holding on to the loopholes in film art creation and beautification, stubbornly and persistently attacking; perhaps, they closed their mouths and disappeared completely, covering their ears, pretending that the previous thing had never happened. Happened; perhaps, they turned into later science popularizers, pretending that they knew everything, pushing forward their previous remarks, and then changing their statements to prove their "authority" again.

Moreover, this group of netizens is more active and more active than before, and can’t wait to prove that they are still correct again, and then establish their reputation and credibility among netizens, attracting more and more attention, that one Likes, reposts, comments and concerns are his "existence".

To a certain extent, netizens are the same as the news media, chasing hot spots and gimmicks in hype and management, and then achieve their goals. This is also a common feature of the Internet age-otherwise, how can it be the age of entertainment to death?

Regardless of whether these "brickers" netizens are haters or simply want to gain popularity, it is certain that the popularity event has indeed been hyped up.

In just a few days, the discussion topic of "interstellar crossing" has actually gone up two steps, starting from black holes and wormholes, to the possibility of space-time travel, to the discussion of human loneliness at the end of the movie, and finally to the movie. The emotional resonance and philosophical thinking that it brought, driven by the strong enthusiasm of netizens, every detail in and out of the movie became the focus.

At this time, the heat of "Interstellar Crossing" really broke out.

Indeed, this movie lacks popcorn moments; indeed, this movie is overly sensational; indeed, the rhythm and duration of this movie are a little dull...All of this has become a factor that restricts the movie’s premiere weekend box office blowout. However, the satisfactory box office numbers made the audience forget one thing:

The overall reputation of "Interstellar Crossing" has surpassed that of "Inception"!

Of course, there are countless factors that affect the box office of a work. The popular "X-Men: Reversing the Future" did not show more box office potential. Even the box office data of "Captain America 2" is more than excellent word of mouth. It seems a little insufficient; but no one can deny that word-of-mouth is still the most important reference factor for the box office stamina of a work. The box office curve of "Titanic" and "Avatar" is definitely not because of "propaganda in place."

Media review, 79 points.

Rotten Tomato Freshness Index: 83%.

Mass media score, 8.1.

Popcorn index, 88%.

Cinema score, B+.

Any set of data can be ranked first in the summer file this year, even the slightly awkward movie scores are no exception, and the media reviews and mass media scores are the top of all works in this summer file. The top spot is definitely the most outstanding work since 2014.

With the popularization of theoretical knowledge and the release of behind-the-scenes tidbits, more and more ordinary audiences are beginning to become interested in movies, and the follow-up effects of excellent word-of-mouth continue to ferment.

This is a more realistic and romantic work than "Inception", and a more adventurous and hard-core work than "Gravity".

These two gimmicks alone are enough to ignite enthusiasm and curiosity among the general public. In particular, the shortcomings of "overly sensational" in the eyes of the media have caused more and more widespread repercussions among ordinary audiences—compared to hard In terms of science fiction philosophical thinking, the audience still hope to see the emotional fetters that resonate with them. Although there is no popcorn moment in "Interstellar Crossing", the emotional moving is enough to make up for this shortcoming.

What's more, just as watching "Inception" seems to be a "pretend/force/weapon" for young people, now refusing to watch "Interstellar Crossing" is becoming an outsider who is lagging behind the trend of the times-most ordinary people don't want it. Becoming an outsider, this has also become a reason for them to enter the cinema.

Whether you like it or not, and whether you agree with it or not, the group of "don't know how to pretend to understand" porcelain touchers, levers, and haters collided with their sharpness and sharpness. After focusing all their sights, Warner Bros. The frontal counterattack was given in the most authoritative and professional way, but it created an unexpected publicity effect, and truly made "Interstellar Crossing" presented in front of all audiences.

This is an important beginning!

What’s even more amazing is that IMDB’s senior young audience scored as high as 8.8 in the start, allowing "Interstellar Crossing" to easily rank among the top ten on the website’s classic 250 best works list, again proving Nolan and Lan Li. The super popularity.

If it is said that the score of 8. 8 in the opening is more fanatical pursuit of fan filters, whether it is Nolan or Ren Li, their excellent reputation among senior fans has been verified; then as time advances, IMDB scores It did not fall but rose instead, unexpectedly climbed to 8.9 points. The ranking is still rising. For the time being, because of the disadvantage of the number of ratings, it lags behind "Pulp Fiction" and ranks ninth on the list.

Even using miracles to describe it is not an exaggeration.

IMDB's scoring system is a relatively authoritative and complex comprehensive ranking. The algorithm has been recognized by many: it sets the score level according to the resume of each scoring user.

For example, the registration time, the longer the year, the more credible it is; for example, the more the number of movies, the greater the proportion of scores. In a similar way to identify whether a user is a "water army", then the ratings of users of different levels will occupy different proportions, and finally the scores will be obtained.

In fact, in 2017, Indian users have swarmed into a considerable number of navy forces-they relied on a large number of long-term and solid registered users to score, and all the scores of Indian movies were brushed up. The list of two hundred and fifty best works. More than thirty Indian Bollywood works flooded into it.

Subsequently, IMDB took corresponding measures and listed a single list of the 250 best Indian movies, which not only included all Indian movies, but also changed the scoring algorithm for Indian movies—according to the ratings of the overall list. In terms of standards, at least 70 Indian movies can be ranked among the best 250, but after IMDB changed the algorithm, the requirements for the number of ratings and the quality of users became more stringent, and eventually the number of Indian movies entering the overall list quickly dropped to five. about.

In other words, the reason why IMDB scores are authoritative is that the special algorithm guarantees the objectivity to the greatest extent-although it is still relatively objective, it has also been recognized by countless netizens.

Under this circumstance, a few classic movies can indeed last forever, and their scores do not fall but rise, such as "Fight Club", in the long river of the second decade of the 21st century~lightnovelpub.net~ scores slowly rise. The ranking has also risen slowly, from the 20th place all the way up to the top ten, which also proves the true classic of the movie.

But more often, newly released movies still face a trend of "high scores at the beginning and declining slowly". As the number of ratings increases, the overall scores show a curve of declining slowly. Works since the new century, It is getting more and more difficult to occupy a seat on the list for a long time.

Now, in "Interstellar Crossing", in less than two weeks, the IMDB score has shown a slow upward trend, which is absolutely incredible:

First of all, the number of scores must rise rapidly, which also means that the popularity of movies is rising, and the number of viewers is also rising; second, the number of scores must show a lot of good reviews, especially in the range of nine points and ten points, and then the proportion of low scores begins to decline. This will allow the score to show upward momentum.

This is a very, very difficult thing, but..."Interstellar Crossing" still did it! A miracle is happening!

What does "IMDB 8:9" actually mean? If you miss a classic, you will definitely regret it. In the beginning, "Inception" was driven out of an amazing counterattack curve under the promotion of such word of mouth. Does this mean that "Interstellar Crossing" can also replicate such a curve?