The Greatest Showman (Big Play Bone)
Chapter 283: Box office harvest
Fifty-three theaters with a single box office of US$41,100, and a box office of US$2.18 million for three days at the weekend, making it into the top ten of the weekend box office rankings, temporarily ranking ninth.
"Buried alive" handed over a perfect answer in terms of box office data!
Taking into account that this is the third week of the screening, the box office data of the single library is still so strong, flat at the $40,000 level for three consecutive weeks, recreating the myth of the original "Blair the Witch".
Taking into account the impact of "127 hours", "Buried alive" showed a rare and powerful appeal. It has received enthusiastic attention from professional audiences in five large cities, especially New York and Los Angeles, which are particularly harsh on art. It is really amazing that the city can still perform like this.
Taking into account the impact of the three commercial films on the market, "Buried Alive" received two million box office data in three days on weekends. With the scale of 53 theaters, it successfully ranked first in November. Zhou's top ten in the North American weekend box office chart occupy a place, closely following the "social network" in the sixth week of the theater, which is really impressive.
Although "buried alive" is far behind "127 hours" among the film critics, the huge commercial potential of the film is enough to prove the excellence of this work. Currently in theaters for three weeks, the cumulative box office is as high as 4.5 million US dollars. For Focus Films, the one-shot deal in Toronto has already recovered the cost, and it will enter the profitability stage. This is undoubtedly gratifying news.
Therefore, the conclusion is made now that in the competition of the awards season, "buried alive" will lag behind "127 hours", which is too early to say.
In the next awards season, these two works will inevitably have a battle: Survival from despair, a one-man show, Fox Searchlight vs. Focus Films. In the long competition, who can have the last laugh is bound to be exciting. Varied. However, for now, Focus Films has put more attention on the expansion plan of "buried alive"——
The current expansion is not only to strive for box office revenue, but also the layout of the awards season, which is far more important than imagined.
In the second week of November, Focus Films finally started its journey to expand its screenings. It increased the number of screening venues to 141 in one go, and it was launched in almost all major cities. After two weeks of word-of-mouth fermentation, As well as a series of online publicity such as IMDB, Facebook, and photo wall, the "buried alive" box office finally caused a blowout explosion.
The box office of the single library is still as high as 19,586, and the three days of weekends have taken 2.76 million dollars!
During the screening period, the box office has achieved a green upward momentum for four consecutive weeks. The "buried alive" market has shown an unstoppable battle. Although the movie-watching boom in Los Angeles and New York has gradually declined, the strong enthusiasm and success in other cities have erupted. This ground pushed "buried alive" to the seventh place in the North American weekend box office rankings.
It is worth mentioning that this weekend, the box office performance of "Buried Alive" has achieved a surpassing of "Chain Saw Horror 3D", only lagging behind "Smart: Ghost Record 2" by a gap of less than one hundred thousand dollars. In the competition for the schedule, "Smart: Ghost Record 2" undoubtedly seized the opportunity, but the biggest winner was "Buried Alive."
This has also triggered various reports. Countless news media are exclaiming that the strong performance of "Buried alive", even if it is congenital inadequate, is in direct competition with "Chain Saw Horror 3D" and "Smart: Ghost Record 2". In the middle of the game, but did not lose the wind, and won a place in the annual "horror showdown" with upright attitude!
Now, "buried alive" is not only attracting attention in the paper media, but also has further entered the sight of the television circle.
On the popular "Allen Show" in the United States, the host Allen-DeGenres (Allen-DeGenres) said in the opening remarks of the latest episode of the show, "Last week weekend, Portia and a few friends I watched a movie and had a nightmare about it that night, which scared her out of it. In the next few days, she kept holding the actor of that movie. I almost thought she fell in love with that man."
Porita-de-Rossi (Porita-de-Rossi), Allen's wife, the two are legally same-sex couples. Last year, he even defeated Brad Pitt and Angelina Jolie in several year-end ballots, and is considered to be the most influential couple in the United States.
Hearing Ellen’s ridicule, the audience burst into laughter, which made her smile, "It also made me very interested. Last night, I finally had the opportunity to watch this movie, huh, I finally understood Portia’s feelings, so that after getting up this morning, I refused to enter the bathroom. I asked Portia to take out the toothbrush and finished brushing my teeth in the living room. Yes, that movie awakened me Claustrophobia."
Once again, the audience burst into laughter, Allen spread his hands and expressed his innocence, "Because this movie refuses to come to my show to promote the invitation, so, here, I will not mention the name of this work. Unless. That handsome actor is willing to come to my show."
Even so, Allen lay on the sofa as he spoke, and put his hands on his chest, making a look of horror. The large screen in the background was also accompanied by a picture taken by Allen himself. A poster-imitating the official poster of "Buried alive", the meaning couldn't be more obvious.
As one of the most popular talk shows at present, the influence of "Allen Show" is naturally extraordinary; not only that, NBC TV has broadcasted 35 seasons of comedy variety variety show "Saturday Night Live", which is also in the program. He ridiculed the "buried alive" severely.
During the show, they simply shot a short film in which Andy-Samberg (Andy-Samberg) played the role of Lan Li, trapped in a cardboard box.
Andy tried his best to make things funny, imitating many details in the movie, especially the section where the rattlesnake came in. He even cried with his nose and tears. In the end, he turned into a Hulk and tore the cardboard box. He found that he was not buried alive, but placed in a coffin, which was placed right in front of the church. All the guests looked at him like idiots. Then Andy bowed dingyly and apologized to exit.
After the launch of this spoof short film, it has been well received and aroused a lot of praise on the Internet. It is even considered to be one of the highest quality jokes since the start of the new season this year.
The spoofs and mentions of TV shows are undoubtedly the greatest affirmation of "buried alive". This unknown independent film has already broken its shackles and has become one of the hottest topics at the moment.
Behind this, Focal Films' public relations capabilities are beginning to show their success.
A work that exploded so many topics during the screening stage is undoubtedly incredible. From the opening of Toronto and Telluride, to the midnight show craze caused by the topical effect of "Ren Li-Hall", to the collective attendance of the crew of "Speed and Excitement/Love 5", and "Smart: Ghost Record 2" Comparing with the same type, and the assists of "127 hours" can not be forgotten, and finally coupled with the excellent quality of the film itself, this has made the "buried alive" a hot situation now!
The box office continued to rise over the weekend for four consecutive weeks, and the single-library box office achieved a good result of $40,000 for three consecutive weeks. The discussion on social networks and IMDB continued to heat up for four consecutive weeks. "Buried alive" has indeed written its own myth, a Hollywood myth coveted by independent films.
However, the journey of "buried alive" is far from over. Afterwards, Focus Films organized the expansion rhythm in an orderly manner.
In the third week of November, there were 324 venues; in the fourth week of November, 453 venues...one step at a time, finally reached the public screening level in the third week of December, 700 The screening scale of the 16 theaters has just reached the minimum standard for public screening, but it is undoubtedly the greatest affirmation of "buried alive"!
As of the second week of December, "Buried Alive" was released for the fifth consecutive week in the top ten of the weekend box office charts for the fifth consecutive week. As a work that has not yet reached the level of public release, such an excellent box office performance has attracted There was a cry of exclamation from the entire industry, and the cumulative box office blatantly exceeded 18 million!
So far, 20 million has been confirmed! Now, the industry’s expectation of "buried alive" has been adjusted to US$40 million. If the film can make a difference during the awards season, it is not impossible to exceed 50 million, especially considering that Focus Films is almost in the promotion link. Without much investment, this achievement will become even more commendable.
It is precisely because of this that Focus Films has steadily expanded its "buried" screening front. It can be seen that box office demand has now taken the second place, and the award season strategy is crucial-the time of the award season It’s too long. It lasts from December to the end of March. There are nearly three months before the Oscar voting deadline ~lightnovelpub.net~. If you want to win the vote, you must perseverely appear in the judges. Within sight.
Lao La's Focus Films, rich experience and accurate positioning, at this moment are vividly manifested. If at the Toronto Film Festival, the North American distribution rights of "buried alive" finally fell behind Lions Gate Pictures, then the current situation would be a different story.
At least, Lionsgate will never sacrifice "Chain Saw Horror 3D" to push "Buried Alive". Then, if you change a release schedule, can "Buried Alive" achieve such good results?
No one knows this answer, and no one pays attention. Because "Buried Alive" is the current distribution company of Focus Films, and it has taken firm steps in the awards season in an orderly manner.
In the fourth week of January, the Golden Globe Awards ceremony ended, the Oscar nominations were announced, and the expansion of "Buried Alive" reached its peak, and it was screened in a full 1,200 theaters! This is the first time that the "buried alive" screening theater has exceeded 1,000. At the same time, the box office performance of the work did not disappoint. It broke out again in the three days of the weekend with 2.5 million results, and returned to the North American weekend. The top ten in the box office rankings.
However, this is already the fifteenth week of "Buried Alive", and the performance is so outstanding that it can no longer be expressed in any language.