The Greatest Showman (Big Play Bone)

Chapter 282: Expansion footsteps

Outstanding reputation, excellent single library, concentrated focus, continued popularity... "Buried alive" has undoubtedly seized an excellent position, and everything is ready.

What's more, the only new film next week, "Chain Saw 3D", can be said to be the weakest competitor in the next two months.

This work is the seventh in the series. The box office results of the previous two sequels have been unsatisfactory, but because of the low investment cost and simple distribution strategy, Lionsgate has only built it one after another. , But in fact, in terms of box office explosiveness, it can be said that the oil is exhausted. This time I completely rely on 3D gimmicks, hoping to drive the box office.

This is undoubtedly the best opportunity for "buried alive". If you miss this window, you will be faced with the repeated crushing of several powerful competitors. Only relying on the spread of word of mouth, the box office of "buried alive" is really difficult to create miracles, and the prospects are immediately It dimmed.

But no one expected that Focus Films refused to expand on a large scale. In the fourth week of October, it only added ten theaters, from eleven to twenty-one, and it was still limited to Los Angeles and New York. In this city, a small-scale spot-screening was conducted for the second week in a row. Compared with the attention "Buried Alive" received last week, the pace of such expansion is almost negligible.

The choice of Focus Films is really confusing, and people can't help but wonder: Is it because Focus Films is not prepared and did not anticipate the huge response of "buried alive", this missed the opportunity?

But the old fried dough sticks like Focus Pictures will not only try to screen them internally, collect information, and then formulate a corresponding expansion plan; but they will also make multiple preparations so that they can respond as soon as an accident occurs.

So, this also means that Focus Films is step by step and follow the plan to expand?

If this is the case, then Focus Films is really scheming and strategizing!

Because, in the fourth week of October, the box office performance of "Buried alive" not only did not decline due to the increase in venues, but also increased counterattack, recurring the feat of "Blair the Witch" 11 years ago, and costing 50,000 yuan. The single-library data of 0700 US dollars surpassed the single-library box office of "Smart: Ghost Record" in the first week of last year, ranking third on the single-library box office history list of thriller horror movies!

In fact, this is not difficult to understand, it can be summarized as: hungry marketing.

The more limited, the more out of print, the more precious, and the less available, the more eye-catching. After detonating a frenzy of praise in the first week, the accumulative reputation of Toronto and Telluride finally ushered in an explosion. People’s expectations for “buried alive” have skyrocketed, whether they like it or not, but people are all rushing to it. Decide, walk into the cinema to watch it yourself, and judge whether it is good or bad.

Moreover, "Buried alive" is not the kind of dull literary movie of the awards season. Although this movie has received rave reviews, it is still a thriller and horror movie. In other words, this is a popcorn movie, which is great for ordinary audiences The attractiveness rises further.

However, Focus Films went in the opposite direction and refused to expand on a large scale. It still limited the scope of projection to the two cities of Los Angeles and New York. The two cities have the strongest artistic atmosphere, the most high-end audience quality, and the most artistic aesthetic ability. The outstanding city attracts a large number of senior movie fans to watch, and at the same time further spreads the word of mouth.

The most intuitive manifestation is that IMDB’s audience ratings have taken a qualitative leap. The audience ratings directly exceeded 3,000. A total of more than 3,600 netizens voted, a five-fold increase compared to last week. At the same time, the score has also fallen from 8.5 to 8.4. Although the average score has dropped, the decline is very weak. It is within an acceptable range, but it further proves that the fans are "buried alive". The quality is affirmed.

As we all know, on IMDB, the scores of senior users account for a larger proportion, and Los Angeles and New York are undoubtedly the second top gathering places for senior users. If the quality of "buried alive" is excellent, then professional movie fans in these two cities Will give more pertinent opinions, and the film’s reputation will be further confirmed; of course, if "buried alive" cannot stand the test, these critical and demanding netizens will not hesitate to send it to hell.

This is the small abacus of Focus Pictures, but it can also be seen that they have absolute confidence in the quality of "buried alive".

As a result, the second week of "Buried Alive" ushered in a miraculous counterattack. Not only did the box office of the single library hit a new record, but the excellent reputation was further spread! This tightrope-like victory truly made the name "Buried alive" and spread across North America overwhelmingly.

Now, more and more people compare "buried alive" with "127 hours".

Although I have experienced such a situation in Toronto before, due to the inherent shortcomings of "Buried alive", facing the partner of Danny Ball and James Franco, and the quality of "127 Hours" has also won film critics. Enthusiastic pursuit, so this kind of remarks are just lively and lively in Toronto, after arriving in North America, there will be no market.

However, the situation is completely different now.

Although the professional film critic’s media review is only 69 points, it is estimated that it is difficult to compete with "127 hours", but for thriller and horror movies, it is already second only to "Exorcist", even better than Masterpieces such as "Sixth Sense of Supernatural" and "The Shining" are even higher, which also means that the door to the awards season has been slowly opened.

What's more, the audience's enthusiasm is rising steadily. Under the desperate situation of the secret room, they only relied on a one-man show to perform an ups and downs of acura. They don't think that "127 hours" can do more than "bury alive." Even better, I don't think James' performance can be better than Lan Li.

"127 Hours" will land on the North American market next week, and will be the first to be shown on the four theaters, which is very exciting.

Fox Searchlight realized that such a duel could attract more attention to the film, so the resources quietly began to tilt, hyping up the confrontation between "buried alive" and "127 hours", coupled with the start of the focus of the film industry, two films The movie has indeed become the focus of discussion, and it is not yet known who will die.

The new director, the new actor, the new writer, the new team, and even before the "Buried Alive" landed at the Toronto Film Festival, no one knew about the film. But now, "Buried alive" quietly entered the sights of the awards season, and started a duel with "127 Hours". This kind of expansion is possible.

The new high of US$50,700 for a single library helped "Buried Alive" obtain box office data of US$1 million and 6000 at the weekend, and it has made it into the top 15 of the weekend box office rankings in North America this week, temporarily ranking No. Twelve!

As people might expect, "Chain Saw Horror 3D" is indeed a weak box office. It only achieved 22 million weekend results, narrowly winning the next week's box office plummet of 60% "Smart: Ghost Record 2", extract In the fourth week of October, he won the North American weekend box office championship.

Of course, relative to the cost of the movie's 20 million yuan, there should be no pressure to recover the cost of "Chain Saw 3D", but if you want to make a profit, you need to work harder.

There is no doubt that among the top 30 in the box office list, the only "buried" with a counter-attack rise in the box office has once again taken the most attention-grabbing name into the bag. This is definitely a fantastic victory for a work that is still in the screening stage. This also makes people have more expectations for the follow-up box office trend of the movie.

In the following week, Focus Pictures finally opened up screenings in other cities, and carried out small-scale expansions in Seattle, Chicago and Houston. In addition to the previous Los Angeles and New York, the number of screening theaters reached 53.

However, this week’s North American box office market is a mess. The three new works will be screened in more than 3,000 theaters. They are the "Super villain" produced by DreamWorks, and the creative team of "The Hangover" teamed up with Robert Jr. -Downey created the "preliminary date" and the famous black director Tyler-Perry, who specializes in shooting spoof movies, launched the "Rainbow Shows Half the Sky". The competition is so fierce that it is hard to imagine.

What's more, in addition, four art films including "127 Hours" will all be screened in a small area. The craze of the awards season finally kicked off, and the next awards season will only become more and more dense. , The competition will only become more and more fierce. In the dazzling awards season, it is definitely not an easy task to stand out.

In this way, the position of "buried alive" is a bit embarrassing. If it is considered as an awards season work, it is too commercial, and the connotation is not deep enough, and the subject of thriller type is not seen by Oscars; but if it is commercial In terms of works, it is too niche, "A one-man show in a secret room?" This sounds like a stage play style, and the market may not buy it.

In the face of competition ~lightnovelpub.net~hours" perfectly digested the topical effects of the last week, and the four theaters’ spot-screening, with a single-library box office data of $66,000, successfully transformed the audience’s attention into substance The box office of **** easily completed the overtake of "buried alive"; at the same time, the media word of mouth did not accidentally complete the crushing.

The media review scored 82 points, the Rotten Tomatoes Freshness Index scored 93%, and the mass media scored 8.3 points.

Not only is it ahead of "buried alive", it can be said to be an overwhelming advantage. In the face of the word of mouth that swept the army in "127 hours", "buried alive" has no force to fight back.

So what does this mean? Does it mean that "buried alive" simply cannot compete with "127 hours" in the competition during the awards season? Does it mean that in the North American box office competition, "127 hours" will also be the best?

The award season has not yet been finalized, but in the box office confrontation, it is obviously not the case.

"Buried Alive" for the third consecutive week handed over astonishing single-library box office data. With the blessing of 53 theaters, with an average single-library score of US$41,100, it harvested two hundred and one. $180,000 weekend box office! Strongly burst!