Chapter 366 The epoch-making advertisement brings crazy sales (7K chapter, please subscribe~)

   Keisuke Fujiyoshi and Miki Satomi are a couple.

  In the season of warm winter sun, Fujiyoshi Keisuke stood at the place where Miki Urihara worked, waiting for his beloved to get off work.

Miki Urihara met Fujiyoshi Keisuke who was waiting at the entrance of the building after get off work at the company, and came to Fujiyoshi Keisuke's side in the voice of his colleagues joking. Fujiyoshi Keisuke took out his hand hidden in the windbreaker and held Rihara Meiji put her hand gently to her mouth, and blew lightly to warm her up.

  The scene changed, and the two were sitting on the subway. Miki Satohara was sitting there holding Fujiyoshi Keisuke's arm. The two whispered and didn't know what to say, but they both had bright and satisfied smiles on their faces.

  The two returned home, Miki Urihara started cooking for Keisuke Fujiyoshi, while Keisuke Fujiyoshi was making trouble by the side, Miki Urihara fought back helplessly, and the two fought.

  At the dining table, the two feed each other tenderly, sweet and romantic.

  At this time, heavy snow fell outside the door of the room, and the two looked at the snow scene outside the window together.

  Afterwards, Fujiyoshi Keisuke suddenly slapped his head, and the voice came out from the TV, "Oh, I forgot about tonight's game. It must be over by this time."

  Looking at the annoyed Fujiyoshi Keisuke, Miki Satomi came to the TV with a happy smile on his face, and turned on the Kyushu VCR with the obvious LOGO logo, and the TV began to replay today's baseball game.

   Keisuke Fujiyoshi and Miki Urihara hugged each other on the sofa and watched the game on TV. Keisuke Fujiyoshi waved his fist from time to time, and Miki Urihara was still happy beside him.

  A match was over soon, and Miki Lihara said to Keisuke Fujiyoshi: "Thanks to the Kyushu video recorder, we can have such an enjoyable time!"

   Fujiyoshi Keisuke smiled and said, "Just now you satisfied my desire to watch the game, and now I satisfy your desire to watch a movie."

  Ratohara Miki said disappointedly: "The movie theater is closed!"

   Keisuke Fujiyoshi laughed and said, "We have a Kyushu video recorder!"

   After finishing speaking, Fujiyoshi Keisuke got up, put on his coat impatiently, and said: "Brother Audiovisual has a movie videotape, I will rent it now!"

   "No, it's too late, it's still snowing outside!"

   "It doesn't matter, tomorrow weekend, we rest, we should enjoy life today."

   After speaking, Fujiyoshi Keisuke kissed Usahara Miki on the forehead, and then left the house.

  The screen turned again, and Fujiyoshi Keisuke was already standing at the door of Brother Audiovisual, holding a roll of movie video tape in his hand, and went home with a happy face.

  When he came to the door of the house, a thief suddenly appeared and was running away in a hurry. Fujiyoshi Keisuke wanted to stop him, but the thief took out a dagger instantly and stabbed him in the heart.

   Heavy snow fell, Fujiyoshi Keisuke lay in a pool of blood, and the blood stained the falling snow red.

   At this time, the screen came to the home of the two, and Miki Urihara was nestling on the sofa happily waiting for her boyfriend to come back!

The picture gradually became darker, and finally turned on again suddenly. An old woman was sitting on the sofa in this room. Sitting next to her was Fujiyoshi Keisuke, who should have died, but the old woman at this time But his eyes were fixed on the content on the TV, and what was shown on the TV was the video of Keisuke Fujiyoshi and Miki Satomi when they were young.

  Tears fell from the corners of the old woman's eyes, but Keisuke Fujiyoshi beside her was slowly disappearing.

  The last picture shows Kyushu video recorder, Kyushu video tape, and another ace Kyushu camera of Kyushu!

  Kyushu: Turn back the time, I will accompany you!

  Akio Morita stared blankly at the picture on the TV, but his heart was already erupting like a volcano.

  Akio Morita believes that he has been in business for so many years and has seen countless storms, but today it is this advertisement that is not as long as an advertisement that surprised him.

  He never thought that advertisements could still do this, and advertisements could be so shocking.

   "Fukami Hiroto, I don't care what you are doing now? Immediately call all the senior management of the company and all the advertisers we cooperate with, and let them all come to the company for a meeting!"

  Akio Morita was a little flustered at this time, which surprised Jing Shenda who was familiar with him. In addition, Kyushu launched not only a home video recorder, but also a home video camera.

  In fact, Sony was also developing a home video camera at this time, and it was basically developed at the same time as the home video recorder.

  But Sony doesn't care much about home video cameras. In their view, home video cameras are a matching relationship with home video recorders.

   But its function is too single, and it can only use tapes to record images, which is far less commercially valuable than home video recorders.

   "Although the content of this advertisement is a bit touching, it won't make you react so strongly, right?"

  Akio Morita said with a slightly pale face: "Just this one advertisement is likely to break all our previous efforts. Kyushu, Kyushu, what kind of genius came up with such a genius advertisement for them?"

   Soon, Hiroto Fukami came to the company, followed by Sony's top management and the representatives of the advertisers that Sony cooperated with.

  The only order Morita Akio gave these people was to come up with the same advertising idea as the Kyushu video recorder just now.

  One advertisement brought out three products, home video recorder, home video camera, and brother audio-visual.

   Akio Morita had a hunch that this would be an epoch-making advertisement in the advertising world.

And those Sony executives and the advertisers who cooperated with each other looked at each other at this time. Some people saw the advertisement today, and some did not. Thinking, who the **** came up with such a genius ad?

  Does Dentsu have such an advertising wizard?

  In Tokyo Kyushu branch!

  Chen Haichao, Mo Shanbo, and Chen Haichao's secretary Tong Xixin sat in Chen Haichao's office, watching the advertisement that had just finished playing on TV.

  Tong Xixin's eyes were slightly red, and she said: "Mr. Chen, what did Huan Shao do? Why is an advertisement shot so sad?"

  Both Tong Xixin and Mo Shanbo knew that their bosses, Chen Haichao and Chu Huan, were very good friends, and Chu Huan helped them think of the advertising idea this time.

  Chen Haichao looked calm, and was not moved by the story in the advertisement, but looked at Tong Xixin suspiciously and asked, "Is this advertisement not good?"

"Okay!" Tong Xixin immediately shook her head and said, "It's really great. It's not like watching an advertisement, but like watching a movie. It's so touching that I cried. Why did you let Keisuke Fujikichi die? , but fortunately with our products, Miki Usahara can relive the good times she had with Keisuke Fujiyoshi!"

  Hearing what Tong Xixin said, Chen Haichao smiled instantly, and said: "This shows that our advertisement is successful!"

   At this moment, the phone on Chen Haichao's desk rang. Tong Xixin answered the phone, and then communicated with the other party in fluent Japanese.

  Chen Haichao and Mo Shanbo soon saw the shocked expression on Tong Xixin's face.

   Not long after, when Tong Xixin hung up the phone, Mo Shanbo immediately asked Tong Xixin, "What's the matter?"

Tong Xixin said in shock: "It was a call from TV Tokyo just now. They told us that the phone number of their TV station was about to blow up, and all the audience were strongly protesting to them, saying that Fujiyoshi Keisuke must not die. !

   Also, and, their TV station told us that they hoped that we could change the ending of this ad, and they were even willing to play the ad for us for free for a period of time. "

   Speaking of this, Tong Xixin murmured: "I have never seen an advertisement that can have such a big impact."

   "I haven't seen it either!" Mo Shanbo couldn't help being shocked at this time and said: "No, I haven't heard of it at all."

  Tong Xixin looked at Chen Haichao expectantly, and asked, "Mr. Chen, why don't we change the ending of the advertisement?"

  Chen Haichao immediately shook his head and said: "It can't be changed, absolutely can't be changed. If the ending is changed, do you think the audience will still have such a reaction?"

  Tong Xixin thought for a while and said, "The ending won't be so shocking!"

  Chen Haichao nodded and said: "That's right, what we want is a shocking effect, what will happen to it?"

   "What a cold heart!" Tong Xixin muttered softly.

   "What did you say?" Chen Haichao looked at Tong Xixin and asked.

   "Nothing, nothing!" Tong Xixin hurriedly said: "I said boss, your decision is very wise!"

  Chen Haichao nodded and said: "Call Takakura Ken and Matsuzaka Keiko, they must show up on Brother Video tomorrow!"

  Tong Xixin said: "Okay!"

  In the manor where Chu Huan is!

  In the living room, Chu Huan hugged Tanaka Anhui and Hanaoka Qiying from left to right and finished watching the advertisement just now. As for Wu Xiaoshi and others, they had already left.

  Wu Xiaoshi has already moved to her own residence, where everything has been decorated, and she can move in with her bags.

  The rest of the secretarial department has already started their own travel in Japan.

  Yasu Tanaka and Nanakura Hanaoka have accepted the situation they need to face at this time, and their mood is not so depressed, but after watching the advertisement of Kyushu home video recorder today, the two of them became depressed again.

   "Chu Sang, why are you so cruel, why can't you give the two of them a happy ending?" The question in Anhui Tanaka's heart actually represents the hearts of many people who were touched after watching this advertisement.

Why?

   Naturally, only tragedy can make people more shocked.

  Actually, the idea of ​​this ad came from when Chu Huan was in another time and space, when the third-line floret girlfriend and Chu Huan popularized idol dramas in China, South Korea, and Japan.

  Many people know that South Korean idol dramas in the 1.0 period all ended in tragedy, especially the "Blue Life and Death" which ransacked the tissues of many young ladies.

  But in fact, idol dramas of this type have already been popular in Japanese film and television dramas in the 1970s and 1980s.

  Especially in the Japanese movies in the next few years, all romantic movies are mostly tragedies, sad, beautiful, and dreamy.

  So when conceiving the commercial for Kyushu, Chu Huan had such an idea in mind, to present a product in a form that has never been seen in the advertising industry.

  Even if this story is unsuccessful, it can still cause shock.

   Now looking at the red eyes of Tanaka Anhui and Hanaoka Nanakura, Chu Huan knew that the story also shocked these people who had never seen the world in the 1970s.

   "Do you know what I always say when I don't have a girlfriend?" Chu Huan smiled and said to Tanaka Anhui.

  Tanaka Anhui and Hanaoka Nanying looked up at Chu Huan in puzzlement.

   "What is it?" Yasuhiko Tanaka said.

   "May the lovers in the world be brothers and sisters who have been separated for many years!" Chu Huan said with a smile.

  Yasu Tanaka, Nanakura Hanaoka: "."

  Next day!

  Chu Huan drove to the flagship store of Brother Audio and Video in Shibuya District, Tokyo, but Chu Huan did not get out of the car, but parked the car far away on the side of the road to watch the situation there.

  Brothers Audiovisual’s flagship store in Tokyo is much more grand than Xiangjiang’s, just like Apple’s flagship store before Chu Huan’s rebirth, but even bigger.

  At this time, there was already a long queue at the entrance of the Brother Audiovisual flagship store. If you observe carefully, you will find that most of the people who come here to buy video recorders are couples.

   Impulse consumption!

  In Chu Huan's view, most of these people were actually influenced by the advertisement last night to make impulse purchases. Maybe some girls dedicated themselves to a certain uncle for this.

  But no matter what, yesterday's advertisement has actually been transformed into purchasing power, which is what Chu Huan values ​​most.

   Soon, a Mercedes came to the flagship store of Brother Audiovisual, and then the car stopped in front of the store. The leading actors and actresses in the advertisement, Ken Takakura and Keiko Matsuzaka, came to the scene.

The presence of the two immediately caused a lot of commotion at the scene. Many girls started to scream, and even cried bitterly. They wanted to rush to Ken Takakura to see if Ken Takakura had a good look. At this moment, in their hearts, he was not Takakura Ken, but Fujiyoshi Keisuke.

  If there were no security guards on site to take care of the environment, there would definitely be chaos.

  At this time, Takakura Ken was actually 44 years old, tall and straight, with a tough temperament, a proper Japanese tough guy.

  But Takakura Ken swears that he is also a well-known actor in Japan, but he has never seen a fan so crazy.

   Is it because of an advertisement?

  Although there are doubts in his heart, Takakura Ken is still preparing to walk into the Kyushu platform with Matsuzaka Keiko.

But at this time, there was an accident. A female fan broke through the security guards and came to Gao Cangjian's side, and then hugged Gao Cangjian tightly, her face was already covered with tears, and she yelled frantically: "You are still alive ,you are still alive"

  The scene immediately burst into bursts of cheers with crying.

   "Drive!" Akio Morita was sitting in the car, watching the situation at the door of Brother Audiovisual in the distance, and preached with a gloomy expression.

  As the most direct competitor, and because of the advertisement last night, Akio Morita naturally wanted to take a look when the Kyushu video recorder was launched today.

  When he saw the scene just now, he knew that his worries had come true.

  From now on, Sony has another strong opponent in Japan, and even in the world.

  In a shopping mall in Tokyo, Japan, the 81-year-old Konosuke Matsushita, who is known as the **** of management in Japan, was accompanied by his entourage and looked at the Panasonic store in the distance, showing a hint of surprise.

  Matsushita Konosuke has now resigned from his position as the president of Matsushita, but has served as a consultant.

  Matsushita Konosuke's entourage has been with him for many years. In his impression, it has been a long time since he has seen such an expression of Matsushita.

   "I seem to have seen the grand occasion when the color TV was launched!"

  The long queue at the entrance of the Panasonic store made Konosuke Matsushita preach like this.

   "President, you have the foresight. Not only did you send Kyushu to our Panasonic store for sale, but you also agreed to add their VHS format. Otherwise, Kyushu would not have such a sales situation now!"

   It is impossible for Panasonic stores to have such explosive products. With such a long queue, they can only come to buy Kyushu VCRs.

  Matsushita Konosuke said: "I am afraid that Akio Morita's life will be difficult!

Now the entire Japanese electronics industry knows that Kyushu is fighting a format war with Sony, but Sony's new products have not yet been launched, and Kyushu has already formed a hot style. If Sony can't launch its products on the market as soon as possible, they will I am afraid that all previous efforts will be for naught. "

   Follower Keno Noguchi was stunned for a moment, and said: "Impossible, Sony is deeply rooted in Japan, and its products have quality assurance. If they wait for their company's products to go on the market, there should still be a competition!"

Konosuke Matsushita leaned on his crutches, and said quietly: "Video recorders are not consumables, and the price is also very high. In fact, there are only so many people who can afford them in Japan. Now everyone is affected by that advertisement, and they all come here I bought Kyushu's JJ-001, how can I wait for Sony to buy their products after it goes on the market?"

   Noguchi Hideo stopped talking. Although he still didn't understand, he believed that his boss would never make a mistake about this kind of thing.

   "This time, not only Sony, but companies in the entire Japanese empire are falling behind Kyushu!" Konosuke Matsushita said in a somewhat dejected manner.

   "Notify the company to launch our company's video recorders as soon as possible. If it is too late, the entire home video recorder market will be unified by Kyushu."

  Although Konosuke Matsushita has left Panasonic, his influence in Panasonic is still unmatched.

  Panasonic uses a VHS format home video recorder. Kyushu has provided them with free use of copyright in this area, but they must be slow in research!

   "I heard that the company's video recorder is currently in the testing stage. I'm afraid it will be difficult to launch it in the near future!" Noguchi Keno said in a low voice.

   "Shorten the test time as much as possible and speed up the plan to go to market!" Konosuke Matsushita said coldly.

"yes!"

The Japanese were indeed among the best in the world in terms of hardware development in the 1970s, 1980s and 1990s, but they have a deep-rooted problem, that is, they have strict requirements for each process, which also leads to their seeming ingenuity in upgrading. Can't keep up.

  In addition, they also transferred this character to the software development of later generations.

In the era when Chu Huan was reborn, the world-renowned software development basically had no trace of Japan. There were Tencent, Ali in China, Facebook, Amazon, Google, etc. abroad, but when did you see Japan in Japan? Has there been a successful product launch in this area?

   It's not that they haven't released it, it's just that it's too boring.

   Often other software has been updated several times, and they are still refining their first software.

   To put it nicely, this is called craftsman spirit. To put it bluntly, this is the axis, stubborn!

  So even now Konosuke Matsushita has seen Kyushu's advantages and chose to speed up the test, but he didn't let Panasonic's machine launch in the first place.

   Selling crazy!

  Not only Tokyo, but the whole of Japan, Kyushu home video recorders are all selling like crazy.

   And not just home video recorders, but blank video tapes, and the matching home video recorders that are still clumsy now, all of which are selling like crazy!

  Chen Haichao sat in his office, listening to the data reported by Tong Xixin, feeling happy and troubled at the same time!

  Happiness is naturally that Kyushu has become a hit in Japan, and has established its own brand awareness at the fastest speed.

   Trouble is, although they expected sales of home video recorders to be very good, they didn't expect it to be so good.

  For the launch of Kyushu video recorders in Japan this time, Kyushu Electronics Factory has prepared 50,000 sets of equipment, but now

   Judging from the sales situation, this quantity is far from enough. Originally, the follow-up production at the factory was to prepare for the European and American markets, but now Chen Haichao can only transport the machines produced later to Japan first.

  According to statistics, the population of Japan this year is 112 million. Even if it is calculated based on a family of five, there are 22 million households in Japan.

   Of course, it is impossible for every household in Japan to afford a home video recorder.

  The price of 800 US dollars can only be purchased by upper-middle families, but there are at least 2 million households!

   According to the sales statistics of home video recorders in later generations, by the peak period of home video recorders, more than 80% of households in Japan, Taiwan, Hong Kong, South Korea, and Europe and the United States will have one!

  Chen Haichao doesn't know this data, but he also understands that the expansion of the electronics factory is imperative!

Although in less than two months, the market will be flooded with many other brands of home video recorders to compete with Kyushu, but as long as Kyushu can keep its business strategy unchanged, Chen Haichao believes that they will still be able to be the leader in the end. The brand with the most cakes on the market!

  It is impossible to get today's sales data. After all, Panasonic and Li & Fung are not affiliated to Kyushu. Even if Kyushu has already said hello, they will not be able to get Japan's sales data until tomorrow at the earliest.

   But this is not important anymore, just based on the sales of brothers' audio and video today, Chen Haichao knows that Kyushu is booming!

   Now all we have to wait for is how explosive it is!

  So at night, Chen Haichao couldn't help but came to Chu Huan's manor.

   "It is right to launch our products in advance. I believe that when Sony's BEAT format video recorder is launched, the market will be almost saturated even if it is not saturated!"

  In Chu Huan's study, Chen Haichao preached excitedly.

  Chen Haichao didn't know the sales of home video recorders in the later period, but Chu Huan knew about it, otherwise Chu Huan wouldn't have seized the home video recorder market.

  But precisely because he knew how big the market was, Chu Huan also understood that it was impossible to saturate the market within a few months.

   Of course, under the current economic conditions, a few months is enough for Kyushu to eat the first crab in this industry and win the largest market share.

   "Next, your battlefield will not be Japan, but Europe and America!"

  Japan's success did not make Chu Huan lose his way. Chu Huan knew that there was a bigger market waiting for them to attack!

Chen Haichao was excited at this time, and he didn't need to maintain his aloof image in front of Chu Huan, so he said excitedly at this time: "Brother Huan, don't worry, with Japan's success, I believe in The European and American markets will also be successful!"

Chu Huan smiled and said, "Of course I believe you, but the European and American markets are different from the Japanese markets. The European and American markets are too big. Even Brother Audiovisual has already started renovations there, but It is not so easy to cover the entire European and American markets.

The most important thing is that no matter it is a company from Japan or other countries, they will quickly see the profits brought by this market. At that time, it is difficult to guarantee that several companies will not be able to help but launch their own products in advance. Competing with our brand! "

  Chen Haichao nodded seriously first, and then said with some regret: "It's a pity, if we had known that our company's VCR sales are so good, we shouldn't have licensed the VHS format to these manufacturers so quickly."

   After finishing speaking, Chen Haichao realized that what he said was somewhat negating Chu Huan's previous decision, and hurriedly said, "Brother Huan, that's not what I meant."

Chu Huan smiled and waved his hands: "I know you don't mean that, don't worry, I didn't expect the sales to be so hot, but the format authorization is actually right, after all, if we don't let these companies add the VHS format, they will It will turn to Sony, and then Kyushu will fall into the siege of all video recorder brands. In this case, Kyushu’s glory is only temporary and will soon be abandoned by consumers.”

  Chen Haichao nodded, and then asked Chu Huan: "Brother Huan, will you come with me when you go to Europe and America this time?"

  Chu Huan said: "I won't go, the delay in Japan this time is long enough, and there are still many things waiting for me to do in Xiangjiang!"

  Chen Haichao said with some regret: "Then brother Huan, when are you going to go back?"

  Chu Huan said: "Tomorrow's ticket has been booked!"

   "So fast?" Chen Haichao was stunned for a moment, and asked, "Isn't the acquisition of Nikko still over?"

  Chu Huan said: "With Nomura Securities making a move, this matter won't last long. It is estimated that it will be completed in more than a month. It will be fine if Wu Xiaoshi is here!"

  Next day!

   Chu Huan was having breakfast, and next to him was Tanaka Anhui who read the newspaper to Chu Huan. Today, the Yomiuri Morning Post, the largest circulation in Japan, had the headline on the front page: Crazy sales brought about by an advertisement that changed the advertising industry model!

   Woke up late, sorry everyone, today is gone, the next chapter is at 12 o'clock in the morning~

  

  

  (end of this chapter)