Chapter 724 The public opinion war begins (7K chapter, please subscribe~)

  The calm before the money-burning war has been broken.

   But the war started without warning. On this day, a banner was suddenly hung in front of the gate of Xiangjiang Wing On Department Store.

  'The price of jumping off the building is so reduced that you can laugh out loud! '

  The banner was displayed, attracting countless customers in an instant, and then these customers spread the word, and soon crowds poured into Yongan Department Store!

  Guo Linshan stood on the second floor of the department store, looking at the crowd upstairs and downstairs, with a smile on her face.

  Being proactive is better than passive defense!

"I didn't expect this time to be so smooth. Whether it is the bank, colleagues, or suppliers, they all support our decision. This time, we have to pull out our teeth from the tiger's mouth to let Yunhai Group understand that it is not right to want to dominate the retail industry in Xiangjiang. possible!"

  Guo Linshan sighed.

  The one standing next to Guo Linshan was Guo Linbi. When Guo Linbi first joined Wing On Group, he was actually in charge of Wing On Department Store.

   "It's been a long time since I've seen so many guests in the company!"

  Since Japanese department stores entered Xiangjiang, relying on advanced business concepts, preferential prices, and a wide range of products, they have taught Xiangjiang’s department stores a lesson, and made these department stores in Xiangjiang complain.

  Nowadays, a one-trick discount promotion has brought Yongan Group a grand occasion that has not been seen in nearly ten years.

   "Yes, it seems that in the retail business in Xiangjiang, price is always the most critical issue!" Guo Linshan also felt like an old man talking about teenagers.

"Fourth brother, I have already negotiated with other department stores and suppliers. The suppliers will provide us with a batch of low-priced products, and other department stores will also start their price reductions in these two days. Behavior, as long as we can guarantee the current passenger flow, we will not even lose money, but will reap a wave of profits!"

  Guo Linbi smiled and preached to Guo Linshan.

  Now the retail competition in Hong Kong is not as fierce as it was in the 1990s. At that time, the competition in the retail industry in Hong Kong was really fierce.

   At that time, in the streets of Xiangjiang, there were slogans of big discounts everywhere.

"Clearance Sale", "Seasonal Sale", "Anniversary Celebration Sale", "Immigrate to Canada One-time Clearance Sale", "Lease Expiry Sale", "Shop Demolition and Relocation 50% Off Sale" , Dazzling, difficult to distinguish between true and false.

   Some even used sensational words, such as "hemorrhage", "jump the price", "reduce it to half and give you away", "reduce it so that you laugh out", "reduce it so much that you come back again".

  Whether the price reduction is true or not, only God knows and the owner knows.

   But later, some shopkeepers revealed the secret, "Bleeding every day, jumping off the building every month, who would dare to do business?"

  At that time, Xiangjiang’s retail industry was full of tricks in order to monopolize the market.

  In 1994, Watsons supermarket chain group launched the "Free Shopping Day".

   Free shopping is more attractive than discounted shopping. Watson's publicized it on TV and in newspapers with great fanfare, creating an uproar, men, women and children aspire to it. After it became well-known in Hong Kong, Watsons used the media to set a certain period of shopping days. Customers left receipts and participated in the lottery a month later, with a hit rate of 1/30. The lucky ones can enjoy one day of shopping for free.

Hong Kong people like to gamble, and people who are looking forward to it come here in droves. Watsons' turnover has increased significantly. Many of the shoppers are tourists. They will go back home after a few days. .

  The Xiangjiang residents who won the lottery can naturally enjoy free shopping, but there is a limit to the free shopping.

   In the final analysis, the wool comes from the sheep, and the winner is still the big banker Watson.

  Guo Linshan said: "I can't be so happy now. After all, the Yunhai Group has not made a move yet. We can't underestimate their energy. After all, there is Chu Huan behind the Yunhai Group!"

Guo Linbi was very confident at this time, and said: "Is there any way, the retail industry is fighting for funds, we are doing this now, not only have already calculated with other retailers in Xiangjiang, according to our current discount, it is just Well, if there are too many discounts, then there will be losses, not to mention that those suppliers have made it clear that they will definitely not give us this discounted price for Yunhai Group.

  So even if Yunhai Group discounts the goods to our level, they will still lose money. At that time, with the traffic of tens of thousands of people a day, even Chu Huan will lose money! "

   When talking about this, Guo Linbi sighed.

   "Fortunately, this time, we have prepared in advance, and we have all the retailers and suppliers in Xiangjiang to our side. Otherwise, it is hard to say who will win this money-burning battle!"

Guo Linshan smiled, and said: "If you are right, you will get more help than if you are wrong. Originally, Yunhai Group is already the largest retail company in Xiangjiang, but they are still greedy enough to want to dominate the retail industry in Xiangjiang. Naturally, there is no such idea. People are willing to take their side."

  Guo Linbi smiled and said: "So, Chu Huan will be the villain this time!"

.

   "Chairman, as soon as the doors opened this morning, Yong'an Department Store launched a big sale event. In just one morning, according to our research, all the stores in Yong'an Department Store already have tens of thousands of customers!"

  In the villa in the middle of the mountain, Li Tianying was reporting the situation outside to Chu Huan.

  Chu Huan asked: "Is there only Yong'an Department Store now?"

  Li Tianying nodded and said, "That's right, they are indeed the only ones I see now!"

  Chu Huan set his sights on Xu Yi, and Xu Yi immediately understood the sermon.

"According to the investigation of Jiaku's investigation department, prior to this, Wing On Group invited the CEOs of various retail companies in Xiangjiang to a meeting. business."

  Chu Huan nodded slightly, and asked, "Did the person in charge of the Japanese department store participate?"

  Xu Yi nodded and said, "Participated!"

  Chu Huan continued to ask: "Where's Karmanin from Wellcome Supermarket?"

   "I also participated!" Xu Yi replied.

  The question and answer between Chu Huan and Xu Yi surprised Li Tianying who was next to her. She thought her preparations were sufficient, but now she is not even a level behind Jiaku!

   "So, they are united!" Chu Huan said without paying much attention.

Li Tianying nodded and said: "It should be like this, and according to our analysis, the suppliers of Xiangjiang should also be on their side. Although our people also contacted them, the feedback they got was not good. very positive.

Just as Chu Dongyi said, those people are really talking about lions. It is no longer possible to describe them as lions. They are simply asking for prices. They not only want to lower our company’s listing fees, but also demand more placement."

  The placement of goods in supermarkets and department stores is actually very particular.

In terms of doll noodles, since Yunhai Group had enough of doll noodles, it immediately put the doll noodles in the most conspicuous place of fast food. sales.

  In addition, the goods of department stores are placed. Compared with supermarkets, department stores have more complete goods and more types. At the same time, they have discussed with various suppliers about the location of their brands, rent and other matters.

   Now a request can change a brand's sales.

   "I think the other party has deliberately increased the difficulty to make things difficult for us!" Li Tianying said in frustration.

   From Li Tianying's attitude, it can be seen that their plan to contact suppliers is not going well.

Zhu Xiaozhao asked at this time: "Didn't our people tell them about our company's policies? We are only competing with the retail industry this time. Even if we have a higher voice in the retail industry in the future, we will not share their burden." profit?"

  Li Tianying shook her head and said, "I told you, but their attitude is very perfunctory."

Chu Huan patted the back of Zhu Xiaozhao's hand, and said with a smile: "Don't worry, you forgot, the plan we agreed on before, we just need them to keep supplying us, as for other negotiations, it's just to confuse them It’s just the audio-visual of those people, so it’s nothing for them to do now!”

   Zhu Xiaozhao could only nod when he saw what Chu Huan said.

Then Chu Huan continued to look at Li Tianying and asked: "Even with our guarantee, for those suppliers and brand owners, they don't want to see the situation where Xiangjiang's retail industry dominates, so their You really don't have much right to speak, so you have to tell those people in the company not to be too frustrated about this matter!"

  Li Tianying nodded: "Thank you, Director Chu!"

  Chu Huan continued to ask: "According to your statistics, if it is based on the discount rate of Yongan Department Store, are they losing money or making a profit?"

Li Tianying said: "If they can maintain this customer flow, there will definitely be some profits, but it will definitely not be too obvious, but if we use this discount, because we don't have the low price of suppliers and brands. Price supply, so we must lose money!"

  Chu Huan laughed and said, "Is it really a loss?"

  Li Tianying just thought about it briefly, then smiled suddenly, and said: "From the perspective of the company as a whole, it actually doesn't lose money!"

Everyone thinks that this war of burning money has no advantage for Yunhai Group, especially now that those suppliers and brand owners have given discounted prices to other retail companies in Xiangjiang. up.

   But in fact, Yunhai Group also has a big killer in its hands!

   Even nuclear bomb level!

  As retail itself, what is their biggest expense?

   It's not labor, it's not damaged goods, it's not logistics, it's rent!

   There is a saying in later generations that those who are entities basically rent the money they earn!

   And this is the powerful advantage of Yunhai Group!

According to the profit calculation of the retail industry, the profit margin of 10%-20% is quite good, because they have to use most of the money they earn to pay rent, and the rest is labor, water points, damaged goods, etc. and other expenses.

  The Yunhai Group is different. At the beginning of the establishment of the Yunhai Group, Chu Huan had told Zhu Xiaozhao that all the chain stores under the Yunhai Group needed to be their own real estate.

  The purpose is to avoid working for the landlord.

  After Yunhai Group entered the field of supermarkets and department stores, it also implemented this policy!

  When Yunhai Chain was first established, the monthly turnover of each convenience store chain was about HK$90,000, and the profit of each store was about HK$25,000. This was because there were many unexpected problems at the beginning of Yunhai Chain.

  But as Yunhai Chain got on the right track and the management became more professional, this problem no longer existed.

  Don’t forget that Yunhai Chain not only owns its own stores, but also owns logistics and storage.

  This has allowed Yunhai Chain to form a perfect retail closed-loop business model, not to mention its profits, which far exceed those of its peers.

Just talking about chain convenience stores, with the economic development of Xiangjiang, the monthly turnover of each convenience store has reached 130,000 Hong Kong dollars, and the profit is also a terrifying 50%, 65,000 Hong Kong dollars per month. Of course, there are also It includes profits from warehousing, transportation, etc., but in the end, warehousing and transportation earn not only the profits of Yunhai Group, but also the profits of other retail companies!

  Before Sheng Songsheng calculated Yunhai Chain Store, including Watsons and Mannings Pharmacy, the number in Xiangjiang exceeded 600. This number is correct.

   But what they did wrong was that they misestimated the profit of Yunhai Group. Just taking Yunhai Chain as an example, each store in its 600 chain stores can generate a profit of 468 million Hong Kong dollars per year.

  If adding the shelf fee, as well as the profits of supermarkets and department stores, the profit of the entire Yunhai Group in Hong Kong is more than 1.5 billion Hong Kong dollars per year!

   It's not the 700 million Hong Kong dollars that Li Jiacheng and the others calculated!

   It was more than double what they expected!

   And this is Yunhai Group's big weapon against other retail companies in Xiangjiang!

   Both sides have weapons!

   "Director Chu, when shall we start?" Li Tianying asked Chu Huan seriously.

  As Guo Desheng said, as the money-burning battle has risen from the acquisition of Wing On Group alone to the competition in the entire retail industry, the dominance of this matter has fallen into the hands of Chu Huan.

  Chu Huan smiled and waved his hands: "Don't worry, aren't other companies involved yet? We can start after other businesses start discounting!"

  Li Tianying smiled and said, "Understood, let them internalize it first!"

  Chu Huan nodded in satisfaction.

.

  On the second day, the citizens of Xiangjiang finally found that things were not as simple as they thought, because the retail industry in Xiangjiang seemed to be reducing prices.

   Xian Shi Department Store, which once ranked alongside Wing On Department Store in the Hong Kong Four Department Stores, also started to cut prices today.

   Then there are Daxin, Yuhua, Dahua and other department stores in Xiangjiang, and they have also started their own price reduction activities.

  This kind of situation makes the citizens of Xiangjiang a little curious, but who cares, anyway, whatever you can buy at a discount is fine!

  Ordinary citizens of Xiangjiang can not care about this, but the media of Xiangjiang cannot, because they have already smelled something different.

   Soon, Yifu Shao's Li TV got an exclusive interview with Guo Linshan!

  At 9:30 that night, after the prime-time TV series ended, Li's TV broadcast an exclusive interview with Guo Linshan.

   "Guo Sheng, you are very welcome to our studio, and thank you very much for accepting our exclusive interview today!"

  The intellectual and elegant host sat there, smiling and preaching to Guo Linshan who was sitting next to her.

  Guo Linshan sat there with her legs crossed, and said with a smile: "I am also very grateful for your invitation!"

  After the two made simple opening remarks, they brought the topic to the main topic.

  Guo Linshan’s interview with Li’s TV this time is actually to put herself on a moral high ground.

  So later, after comparing the scripts, the two began to cooperate and say what Guo Linshan wanted to express.

"Wing On Group is a department store with decades of history in Xiangjiang. It has been working hard to improve the lives of citizens in Xiangjiang. But just a few days ago, we suddenly discovered that someone bought shares of Yong On Group in the stock market. After investigation It was learned that Yunhai Group, the largest retail group in Xiangjiang, had acquired the shares of Wing On Group.

  Through our company's investigation, Wing On Group has reached an agreement with the second largest shareholder of Wing On Group, Singapore Overseas Chinese Bank, through negotiation. Singapore Overseas Chinese Bank will sell their 25% shares in Wing On Group to Yunhai Group.

  However, the decision of OCBC Bank in Singapore was not notified to the board of directors of Wing On Group in advance. It is obvious that this is a hostile takeover against Wing On Group.

  Hua people should be friendly in doing things, and the acquisition should be done in a friendly manner. If Yunhai Group wants to cooperate with Yongan Group, it can be discussed and negotiated with everyone. A sudden acquisition through a commercial bank will hurt feelings. "

This is the first meaning that Guo Linshan wants to express. First of all, Yongan Group must be placed on the commanding heights of morality. From this point, the citizens and stockholders of Xiangjiang will be more inclined to them psychologically. If the two sides really want to compete for Yongan in the stock market in the future For the shares of the group, when the price of both parties is the same, the shareholders will be more psychologically inclined to them Wing On Group.

   "So, your company will not sell the shares of Wing On Group?" the host asked.

   "That's right, Yong'an Group was founded by my father. It is impossible for us to sell Yong'an Group, and our family has reached an agreement on this matter. Everyone will unite as one to keep Yong'an Group!"

   Guo Linshan continued to answer.

  The host asked: "Then may I ask, is the discount activity launched by Yongan Department Store under Yongan Group in Xiangjiang also related to Yunhai Group's acquisition of your company?"

Guo Linshan nodded and said: "It can be said that there is a certain relationship. According to our company's analysis, Yunhai Group wants to acquire Yongan Group. The ultimate goal is to seize the retail market of Xiangjiang. If Yunhai Group acquires Yongan Group, it has basically been achieved. for this purpose.

At that time, the Yunhai Group will be the only one in Xiangjiang's retail industry, and the Xiangjiang retail industry will be decided by the Yunhai Group. At that time, whether the citizens of Xiangjiang can still buy cheap things, are there any suppliers and brand owners in Xiangjiang? Profit and so on, these things are also at the discretion of Yunhai Group.

  The purpose of our doing this is to tell the citizens of Xiangjiang that only by spending on our Wing On Department Store and supporting other retail companies in Xiangjiang except Yunhai Group, can we ensure that everyone can buy cheaper goods in the future.”

   This is the second reason why Guo Linshan accepted an exclusive interview on the TV station today. He wants to stir up the hatred of the citizens of Xiangjiang towards the Yunhai Group.

  As long as this kind of mentality takes root in the hearts of the citizens, they will subconsciously avoid going to the stores under the Yunhai Group to buy things.

   In addition, Guo Linshan also wanted to use this interview to send a message to their alliance. Their alliance is very strong and can win the hearts of the people. As long as they can unite tightly, then the Yunhai Group is not invincible.

  Based on a simple understanding, Guo Linshan’s interview can be regarded as an invitation to the Yunhai Group.

   "Chu Huan is in trouble this time!"

  In front of the TV, Shao Yifu watched the content on the TV and preached slowly.

  Guo Linshan's interview was recorded in advance, and Shao Yifu did not read the specific content before this.

   Nowadays, Yunhai Group has a relationship with Chu Huan, and it has long been an open secret in the Xiangjiang business community.

  Fang Yihua sat next to Yifu Shao, gloating and saying: "Chu Huan's development in Xiangjiang in the past few years was really smooth, which will inevitably make him feel a little proud.

  According to the scale of Yunhai Group, they shouldn't be so anxious, and the Guo family's shareholding in Yong'an Group is too high, and it is not so easy to acquire it.

The best development direction for Yunhai Group is to make progress slowly, first look for some department stores that are easy to acquire, and make acquisitions a little bit. Now this matter has caused a lot of trouble in the city, and the entire retail industry in Xiangjiang knows Chu Huan’s thoughts. In the future, Yunhai Group If you want to save money in Xiangjiang, I'm afraid it will not be so easy! "

  Shao Yifu held the steaming ginseng tea in his hand and asked Fang Yihua: "Do you really think that Chu Huan bought Yong'an Group just for Yong'an Department Store?"

  Fang Yihua looked at Yifu Shao in puzzlement and asked, "Is it Yong'an Department Store or what?"

"Hehe!" Shao Yifu chuckled, and then said: "If it was just a Yongan department store, it would be impossible for Chu Huan to buy Yongan Group with such a big fanfare. Don't forget that Yongan Group also owns Yongan Bank, Yongan Life, and they also have a lot of high-quality land in Central.

   It’s just that the Guo family is self-styled, so the development of Yong’an Group has been unable to keep up. However, if Yong’an Group falls into Chu Huan’s hands, it will grow into a large consortium in Xiangjiang in less than two years! "

Fang Yihua suddenly realized, but he still said indifferently: "It is useless to say these things now. According to the current situation, it is already impossible for Yunhai Group to acquire Yongan Group. Not only is it impossible, but it will even affect To Yunhai Group's own business.

  This time, the unprecedented unity of Xiangjiang's retail industry, coupled with the support of banks, suppliers, and brand owners, is afraid that Yunhai Group will have to cut off a piece of meat to calm this matter down! "

  Shao Yifu looked at Fang Yihua and asked, "Do you really think that Chu Huan is doomed in this matter?"

  Fang Yihua was taken aback for a moment, and then said firmly: "I really think that Chu Huan will lose this time, because I really don't see any possibility of Chu Huan turning around.

And look, Sixth Brother, it has been two days since Xiangjiang’s department store’s big sale, but Yunhai Group has no news at all. Obviously, they didn’t expect things to develop to this point. I’m thinking Chu Huan must be struggling at this time, whether to seek peace with Xiangjiang's retail industry? Or act like nothing happened! "

   After finishing speaking, Fang Yihua saw that Shao Yifu did not speak, and couldn't help asking: "Sixth brother, do you guess that Chu Huan has other ideas?"

  Shaking his head, Yifu Shao said, "I can't guess what else Chu Huan can do, but I think according to Chu Huan's character, he will definitely not sit still, so he will definitely take action!"

  Shao Yifu's answer made Fang Yihua a little incomprehensible. Although she also knew that Chu Huan had never failed before this, it didn't mean that Chu Huan would never fail. No one's life can always be smooth.

   In Fang Yihua's opinion, this time, it is very likely that it will become a section of Waterloo in the ups and downs of Chu Huan's business world!

   "Wait and see, if you want to know the result, you can only see how Chu Huan prepared!" Shao Yifu said.

.

   "Brother Huan, how should we respond to Guo Linshan's appeal now?"

   Zhu Xiaozhao sat on the sofa and asked Chu Huan.

  The interview with Guo Linshan just ended on TV.

   "If there is no accident, there will definitely be a scene of empty stores in Yunhai Group's stores tomorrow, and the media in Xiangjiang will definitely be watching!"

  Chu Huan sat on the sofa and said, "I thought Guo Linshan's proclamation would be published in the newspaper, but I didn't expect the other party to publish it on TV so impatiently!"

   After finishing speaking, Chu Huan looked at Li Tianying and asked, "Has the Wellcome supermarket of Jardine participated in the war?"

  Li Tianying shook her head and said, "Not yet. The major department stores in Xiangjiang have reduced prices in the past two days. There has not been such a situation in supermarkets."

  Chu Huan nodded, looked at Xu Yi and asked: "How about the introduction of 7-11 by Yihe, did their people go to Japan?"

  Xu Yi nodded and said: "People from Yihe have already gone to Japan this afternoon, but Wu Xiaoshi has not responded to the situation in Japan yet!"

  Chu Huan urged: "Tell Wu Xiaoshi to keep an eye on this matter. As long as Jardine and 7-11 can sign a contract, let her notify Xiangjiang immediately!"

  Zhu Xiaozhao asked: "Brother Huan, it will take several months for the cooperation between them to be finalized. If that's the case, we don't have enough time here!"

Chu Huan shook his head and said: "No, first of all, Jardine has been in contact with 7-11 in Japan for a long time, which saves a lot of time. In addition, now is the best time to enter the retail industry in Xiangjiang. I will not give up, there should be news in the next two days!

   After the news from Japan comes, we can act! "

   In the afternoon, some things were delayed. The typo was corrected first and then changed. Huangshan continued to code~~

  

  

  (end of this chapter)