Chapter 723 The money burning war starts (7K big chapter, please subscribe~)

  The news of Yunhai Group's acquisition of Yong'an Group was like a stone dropped on a calm lake, which instantly stirred up the relatively calm water of the Xiangjiang business community.

  The most intuitive way is that the share price of Yongan Group began to soar, and various capitals of Xiangjiang also entered the market to acquire shares of Yongan Group at this time.

   Regardless of who will win this battle, what is certain is that at this time, the stock of Wing On Group is bound to be the main battlefield for both sides to compete for.

  When the stock price of Yongan Group fluctuated and entered the market, the stock price of Yongan Group had already risen by 30%.

  So, it is conceivable that it is difficult for investors to make profits in the stock market.

   Thought I was a farmer, but turned out to be a leek!

   What followed was actually a discussion within the Xiangjiang business community.

  Because according to the news released by Yongan Group, this time Yunhai Group not only wants to acquire Yongan Group, but also wants to unify Xiangjiang's retail industry.

   This news is much more explosive than the acquisition of Yongan Group by Yunhai Group.

  So many consortiums began to study the retail industry of Xiangjiang. If they didn’t study, they would not know. When they started to study in depth, they discovered that the retail industry had already grown into an important industry in Xiangjiang.

   But it was also under such circumstances that the Yunhai Group was exposed to the sun.

   As a giant in Xiangjiang's retail industry, Yunhai Group has grown to this point?

   "This investigation really revealed that the Yunhai Group is too scary!" In the headquarters of Changshi, Sheng Songsheng preached to Li Jiacheng, Zhou Qian and the two.

"Nowadays, Hong Kong's retail industry can basically be divided into three types: chain convenience stores, supermarkets, and department stores. Single-person and single-family multistores are not counted. Today, the largest chain convenience store in Xiangjiang is Yunhai Convenience Store. You know How many branches do they have in Hong Kong?"

  Sheng Songsheng couldn't help but asked Li Jiacheng, Zhou Qian and the two.

  Li Jiacheng didn't speak, Zhou Qianhe thought for a while, and said: "Anyway, I just discovered that no matter where I go, I can see Yunhai Convenience Store. As for how many Yunhai Convenience Stores are in Xiangjiang, I really don't know!"

  Yunhai Group is not a listed company, and there is no need to disclose its financial report to shareholders. If outsiders want to know, they can only do a deliberate investigation.

"Counting Watsons, Mannings Pharmacy, Yunhai Convenience Store has more than 600 branches in Xiangjiang. According to the profit estimate of the retail industry, plus the profit such as shelf fees, it can bring Yunhai Group an annual income of 250 million Hong Kong dollars. , if you add supermarkets, department stores, and only in the retail industry, Yunhai Group can make a profit of at least 400 million Hong Kong dollars every year!"

  Sheng Songsheng sighed: "This has exceeded HSBC's normal operating income last year!"

Sitting on the sofa, Li Jiacheng said calmly: "You have missed a lot of things. The current Yunhai Group is not just a retail group. At the same time, they have acquired Guangshenghang and set foot in the cosmetics industry. They set foot in the beverage industry, acquired doll noodles and set foot in the food industry.

  In addition, Yunhai Group has the largest warehousing industry and logistics industry in Xiangjiang. Nowadays, Yunhai Group basically has a monopoly position in these two industries.

  If this is the case, the annual profit of Yunhai Group will exceed 700 million Hong Kong dollars in Hong Kong alone! "

  Zhou Qianhe and Sheng Songsheng sat there for a long time not knowing what to say. Right under their noses, there was such a huge consortium in Xiangjiang.

There is another thing that the three people present did not talk about, that is, the assets of Yunhai Group in the outskirts of Xiangjiang. Running around, this also allowed them to see the scale of the local Yunhai convenience store.

   "If, if the Yunhai Group really has a deep relationship with Chu Huan as the outside world guesses, then how many companies does this Chu Huan hide?"

  Zhou Qianhe thought of a news circulating in the market now, that is, Yunhai Group was actually founded by Chu Huan, and the chairman of Yunhai Group, Zhu Xiaozhao, was a puppet of Chu Huan outside!

  Li Jiacheng waved his hand and said: "That's not something we need to worry about. The current Chu Huan is no longer something we can catch up with. We just need to develop our own industry properly!"

   Speaking of this, Li Jiacheng looked very relaxed, he had already given up the unrealistic idea of ​​chasing Jiaku.

.

   "This time, A Huan's routine is a little unclear!"

  Sun Hung Kai headquarters, Guo Desheng is preaching to Guo Bingxiang at this time: "It seems that the spread of this news will only increase the difficulty of Yunhai Group's acquisition of Yongan Group, and it will not benefit A Huan at all?"

The current Guo Desheng has no idea why things have developed to this stage. Guo Desheng didn't know about Yunhai Group's acquisition of Yongan Group before, but he knew that if he was doing this by himself, he would definitely not let it go. Things have come to this point.

Guo Bingxiang analyzed: "I don't think the Yunhai Group wants to let this matter leak. Now that this matter is reported, the biggest possibility is the decision of the Guo Quan family, because only in this way can the Yunhai Group acquire Yongan. The difficulty of the group, and only in this way, can make it more difficult for the Yunhai Group to acquire the shares of the Yongan Group!"

  Guo Desheng said: "I don't mean Yunhai Group's acquisition of Yong'an Group. Regardless of whether this matter is exposed or not, it is not so easy to acquire Yong'an Group smoothly.

  What I really don't understand is how this matter is involved in Yunhai Group's desire to unify Xiangjiang's retail industry. Even if Yunhai Group has this idea, now is definitely not a good time to do this.

  It will only unite these retailers in Xiangjiang, and even those suppliers will target Yunhai Group. The Chu Huan I know will never do such a stupid thing! "

   Speaking of this, Guo Desheng looked at Guo Bingxiang and asked, "Did your wife tell you anything?"

  Guo Bingxiang smiled wryly, and said, "Daddy, you know the two of us. We never talk about the affairs of our subsidiaries at home on weekdays!"

  After the explanation, Guo Bingxiang realized what Guo Desheng meant, and couldn't help asking: "Daddy, do you mean that Ah Ying did this?"

  Guo Desheng didn't hide his thoughts, nodded and said: "Do you think that A Huan would do such a stupid thing? Zhu Xiaozhao is raising the baby at home now, and all the company's affairs are left to A Ying to take care of."

Guo Bingxiang was a little dazed. Although he knew that the possibility was very high, he still spoke for his wife: "Probably not, Ah Ying has trained quite well in the Yunhai Group these years. She should make such a low-level mistake." You won't commit any crimes, will you?"

"It's hard to say!" Guo Desheng shook his head and said: "Although Ah Ying has trained well in the Yunhai Group in the past few years, before that, it was Zhu Xiaozhao's affairs in the Prime Minister Yunhai Group. Now I wish Xiaozhao to raise a baby at home. And it’s going so smoothly, it’s inevitable that people will feel proud and complacent!”

  Guo Bingxiang shook his head and said: "I still feel that it is impossible for Aying to lead this matter. If Yunhai Group really wants to dominate Xiangjiang's retail industry, Ahuan will definitely intervene in such a big matter!"

  Guo Desheng began to doubt his previous thoughts, and said to himself: "Is there something we don't know about this matter?"

   "It should be like this!" Guo Bingxiang also thought that his wife would make such a serious mistake.

   "Let's see, I also want to know whether the Yunhai Group will dominate the Xiangjiang retail industry in this battle, or the Yunhai Group will be defeated in this battle!"

Guo Desheng has a feeling of getting old. In the past, when this kind of war happened in the business world, even if he couldn't see all the content, he could get a glimpse of one or two of them, but this time he really didn't know what Chu Huan was doing. .

  Thinking of this, Guo Desheng said to Guo Bingxiang: "If Yunhai Group can win a big victory this time, I want your wife to return to work in the company!"

Guo Bingxiang was taken aback for a moment, and then he was overjoyed. Although because of Chu Huan, among the three Guo brothers, he was the most respected, but in fact the other two brothers are also very capable, and they are all selfish. Sun Hung Kai Properties There is only one, he still hopes that he can get more inheritance from his father in the future!

  And now Guo Desheng lets Li Tianying come to work in the company, which is actually an attitude.

but

  Thinking of his wife's situation, Guo Bingxiang said to Guo Desheng in embarrassment: "Daddy, I don't think Ah Ying is necessarily willing to work in the company!

  Aying now owns a dry stock in Yunhai Group, and the annual labor plus dividends will cost 30 to 40 million Hong Kong dollars. Our company can't afford this income! "

  Guo Desheng was dumbfounded, only thinking that he had given Li Tianying back to work as a gift to the other party, but never thought about whether the other party wanted his gift.

   "Besides, if Ah Ying leaves Yunhai Group, she will return her dry stock to the company, this."

   At the end of the talk, Guo Bingxiang could only laugh dryly.

   To put it bluntly, if it wasn’t for the several projects he cooperated with Chu Huan, Guo Bingxiang’s annual income would not be as much as his wife’s.

  To put it bluntly, Yunhai Group is not listed now. If Yunhai Group goes public, its market value will be several times that of Sun Hung Kai Properties in minutes.

   Now Li Tianying is under one person and above ten thousand in Yunhai Group!

   Coming to Sun Hung Kai definitely does not have this status!

  After trying to understand all this, Guo Desheng glared at Guo Bingxiang, "Look at Aying, a girl, who can achieve such a great success, let's look at you?"

  Being reprimanded by Guo Desheng inexplicably, Guo Bingxiang was speechless for a while. It seemed that the one who looked down on Li Tianying before was his old man, and the one who suspected Li Tianying just now was also his old man.

   It turned out that it was my old man who said that he was not as good as Ah Ying!

.

  The attitudes of Li Jiacheng, Guo Desheng and others represent the thoughts of the melon-eating people in the Xiangjiang business community, and these people in it are not as relaxed as they are now.

  Jardines has already discovered the dividends of Xiangjiang's retail industry, but because of the existence of Yunhai Group, Jardine has always been very entangled in entering the retail industry of Xiangjiang.

   First of all, they definitely don't want to give up the retail industry, which is why they will develop the Wellcome supermarket and prepare to introduce 7-11.

  Secondly, they are worried that the rash entry into this industry will make them the target of Yunhai Group. Now Jardine has no confidence to compete with Yunhai Group in the retail industry.

  Finally, the strong rise of the real estate industry and the financial industry in Xiangjiang in the past few years also allowed them to focus more on these two industries.

   But no matter what, Jardine is now paying close attention to this matter.

   "What do you think about Guo Linshan's proposal?"

  Niu Bijian called Karmaning. Karmaning was in charge of the Wellcome supermarket under Jardine Matheson. At the same time, Karmaning strongly suggested the introduction of 7-11 at the high-level meeting of Jardine!

  Before, Guo Linshan met with Niu Bijian and told Niu Bijian what she had discovered. She hoped to join hands with Jardine to deal with Chu Huan at this time!

"I agree with Guo Linshan's proposal. After the rapid development of Yunhai Group in the past few years, it is obvious that it has become a little bit drifting. It thinks that its retail industry in Xiangjiang has already commanded the world, and it is naive to want to dominate the retail industry of Xiangjiang. Xiangjiang There are so many retailers, plus Japanese department store groups, this is simply impossible!"

Speaking of this, Karmanin eased his mood a little excitedly, and then continued to speak: "This is a once-in-a-lifetime opportunity. As long as we can defeat the Yunhai Group in this battle, then we can take advantage of the trend to defeat the Yunhai Group." 7-11 introduced Xiangjiang."

Niu Bijian was expressionless, and said, "Is it really that simple? Now it can basically be concluded that the relationship between Yunhai Group and Chu Huan is over. Yunhai Group may be hot-headed, and Chu Huan, do you think Is it possible that he has a fever?"

After a pause, Niu Bijian continued: "In addition, it is obvious that Guo Linshan wants to use our hands to counter Chu Huan's acquisition. He will take all the benefits, but we have to face Chu Huan's acquisition." Huan’s anger, do you think it’s worth it?”

After taking a deep breath again, Niu Bijian continued: "Even if we introduce 7-11, does our company have so much funds to open branches? Don't forget that Bao Yugang has been staring at Wharf all the time." Well, what should we do if Bao Yugang takes advantage of this moment to attack Wharf?"

  A series of questions made Karmanin a little unsure how to answer Niu Bijian!

   But being able to sit on the top of Jardine and now solely responsible for the management of Wellcome Supermarket, Karmaning is obviously a capable person.

   After a brief consideration, he gave his own answer.

"I don't think it's something we need to consider whether Chu Huan is going crazy. The current situation is already certain. Yunhai Group's acquisition of Wing On Group is actually to unify Xiangjiang's retail industry, which we cannot agree to. Hongkong and other retail companies can not agree to things.

  I have analyzed this matter, and it must be the Xiangjiang Department Store that united first. After all, the main battlefield this time is the department store.

However, if it is just department stores united, it will not be easy to defeat Yunhai Group at that time, but if we join the field of supermarkets, then we will be able to form a two-line siege against Yunhai Group , then when the time comes, the Yunhai Group will definitely be in a situation where it will be overwhelmed, which will greatly strengthen our chances of winning.

  At the same time, we can also get in touch with more suppliers during this siege, which brings us an opportunity to introduce 7-11.

  As for the funding issue, I actually thought about it. It is true that introducing this brand will cost us a lot of cash, but we don’t need to learn from Yunhai Group and use their direct sales method to do this business.

  We can choose the way to join.

Now because of the operation of Yunhai Chain, Xiangjiang people have already gotten used to the business model of chain convenience stores. If we can relax the franchise restrictions of 7-11 in Xiangjiang, then we can return a large part of them in the fastest time. If the franchise fee is calculated in this way, we don't need to pay much cash, and naturally it will not involve matters that affect the group's Wharf.

The last thing is about the distribution of benefits after the fact. Jardine's position in Xiangjiang is right. As long as we enter the market, we are worthy of being the leaders. The benefits are naturally ours, and as I just said, even if there is no benefit , just one item, let 7-11 successfully enter the retail market of Xiangjiang, that is a success.

  If 7-11 joins, then for our company, there will be another company that attracts big money, which is also good for the future development of the company! "

  Niu Bijian was somewhat moved by Karmaning. As Jardine was the first to pay attention to Xiangjiang's retail industry, he naturally knew the income of Yunhai Group in Xiangjiang's retail industry.

  If they can really do what Karmanin said, maybe they can really benefit from this matter.

  But these alone are not enough.

Niu Bijian continued to ask: "The idea is good, but there is still a key issue, that is, how should everyone counterattack Yunhai Group, Guo Linshan just wants to keep their Guo family's management right in Yongan Group, and if Chu Huan After feeling that the acquisition of Wing On Group would fail, they quickly stopped, so what should we do?"

   Fight back, fight back!

   There must be a means to be considered a counterattack. Guo Linshan has a clear goal, that is, it is enough for her family to obtain 51% approval rate in Yongan Group.

   But what about other retail companies?

  What kind of means did they use to fight back?

Karmanin had obviously thought of this question long ago, and said with a confident smile: "Of course it's a price war, Xiangjiang's grandma likes discounts very much, and Wellcome Supermarket will flood in every discount day." A large number of mistresses triggered a panic buying wave.

   At that time, we only need to persuade other department stores, supermarkets, and convenience stores in Xiangjiang to join us in discounting the market of Yunhai Group, and it will be impossible for Yunhai Group to deal with us! "

  Niu Bijian was a little worried: "Will this be too exaggerated, because a Yunhai Group can really make the entire Xiangjiang retail industry discount with us?"

  Although Niu Bijian, as the head class of Jardine, also pays attention to the retail industry of Xiangjiang from time to time, but after all, he does not devote himself wholeheartedly, so what he knows is still limited.

  Karmanin said firmly: "It definitely will. As the largest retail group in Xiangjiang, Yunhai Group has seized a market that you can hardly imagine. The retail industry in Xiangjiang has suffered for them for a long time.

   Moreover, this matter is actually beyond their control. As long as we cooperate with two or three department stores to start reducing prices together, they will have to follow us to reduce prices together, otherwise they will also be attacked.

   That is to say, they have to do it if they don’t do it! "

  Niu Bijian nodded and said: "If this is the case, you can give it a try, but wouldn't it require more investment?"

  Since it is a discount promotion, their income will definitely drop, and they may even lose money. This is a situation that Niu Bijian, who is in urgent need of cash, does not want to see.

Karmanin still spoke confidently: "Dapan, the necessary investment is still necessary. In fact, as long as this matter is done well, although we may not unify Xiangjiang's retail industry like Yunhai Group, as long as we prepare in advance Cash, at that time, there will definitely be someone who can't hold on first, as long as they can't hold on, then we can choose to invest in their company.

   At that time, no matter how much market Yunhai Group loses in the end, we can use this matter to become one of the largest retail groups in Xiangjiang!

  At that time, we will formulate the market rules. Are you still worried that you will not be able to recover your capital? "

  Karmanen did not tell Niubijian his idea at the beginning, in order to let Niubijian fully see the dividends of the retail industry.

  Only in this way, Niu Bijian will let go of his hands and feet to support himself in doing so.

   "In my opinion, we can contact the bank and loan out a sum of money. When we stand at the top of Xiangjiang's retail industry, you will find that the current efforts are worthwhile!"

In the end, Niu Bijian was moved by Karmanin and said: "Well, I support your idea in principle, you first discuss with Guo Linshan and others to come up with a specific plan, then I will convince the board of directors! "

"OK!"

   Karl Malone smiled triumphantly.

.

Different positions have different views on this matter now. Jardine could have used its position in Xiangjiang to transcend this matter, but in the end they were greedy for the retail industry because they were also in the retail industry. market, thus keeping their thinking within the constraints of being in the mountains.

  But there are still some people who can look down on this matter.

  People who can achieve this kind of attitude, besides Chu Huan in Xiangjiang, only HSBC is left.

   "If nothing else happens, this will be a battle to change the retail landscape of Xiangjiang!"

  Shen Bi sat in Roy Bentley's office and preached to Roy Bentley.

  Roy Bentley asked: "Who do you think will win this war?"

  Shen Bi said with a smile on his face: "It doesn't matter who wins, the most important thing is how we gain from this matter!"

   Roy Bentley asked: "How do you say this sentence?"

  Shen Bi said: "No matter what means they use in the war in the retail industry, it boils down to one sentence, which is to burn money. In this process, whoever can burn more money will be the final winner.

   Judging from the analysis of the current situation, this war will be an unprecedented money-burning war.

  Let’s not talk about Chu Huan’s situation, just talk about other retail companies in Xiangjiang. I’m not sure who will survive and who will gain more market share after this war.

   But, for sure, they'll need a lot of cash if they're going to survive.

  At this time they need the support of our bank.

   And we can also use the financial support this time, so that we can get more benefits! "

  Roy Bentley was a little dazed by Shen Bi's words. In fact, it can be seen that his ability is indeed not as good as Shen Bi's.

   "How can you guarantee that the person we choose will win in the end? If the person we choose fails in the end, then the money we lent will become a bad debt, and our losses will be huge!"

Shen Bi smiled confidently: "I don't think there is any need to worry about this, because as long as they get the support of our HSBC, they can't lose. I just said that this war is a money-burning war, and it depends on who has the money in their hands." No one in Xiangjiang can have more cash than HSBC.”

   At the end of the talk, facing Roy Bentley's suspicious eyes, Shen Bi added embarrassingly: "Jiaku doesn't count!"

At this time, Roy Bentley also understood Shen Bi's meaning, but he was still a little worried: "As long as this war is fought, it is bound to be a war of losing reason in the end, which means that we are not sure at all. How much can you spend in the end.

  What if we and Chu Huan lose in the end? "

  The smile on Shen Bi's face was still complacent, and he said: "No, because in this battle, we and Chu Huan are not opponents at all!"

  Roy Bentley once again suspects that he has misheard Shen Bi's words. If Shen Bi's plan is followed, HSBC will find some supporters among the retail companies that compete with Chu Huan, and their opponent is Chu Huan.

   At that time, the two of them will naturally be natural opponents, right?

   But this time Roy Bentley didn't ask, but quietly waited for Shen Bi's answer.

Shen Bi did not disappoint Roy Bentley, and said: "Chu Huan's goal is to monopolize Xiangjiang's retail industry, and our goal is to enter this industry and get a share of the industry's cake, so our two parties' goals are actually not the same. Conflict, if both of us think that this battle is over, I will go to Chu Huan in person, and then we will give up a part of the investment share to Chu Huan, and Yunhai Group can logically buy shares in these companies. At that time, the whole industry is what we and Yunhai Group have decided!"

  Roy Bentley was amazed by Shen Bi's idea, but at the same time he had to admit that this method is really... so **** awesome!

   Thank you everyone, the typo is corrected first and then corrected~

  

  

  (end of this chapter)