Chapter 727 Jardine joins the war (7K chapter, please subscribe~)

  Jardines is here!

   On the fifth day of the money-burning war, Jardine officially announced its entry.

  On this day, Yihe contracted all the newspapers in Xiangjiang, including "Zhenbao" and "Daily Daily" under Black and White Media.

  Jardines announced that starting today, 137 Wellcome supermarkets in Xiangjiang will offer discounts at the same time.

  It turned out that Jardine had reached a consensus with Japan's 7-11, and Jardine officially bought the franchise of 7-11 Xiangjiang.

  As soon as these two advertisements came out, the already boiling Xiangjiang retail industry was like adding a bowl of water to the boiling oil pan, and everyone went crazy.

Unlike department stores, supermarkets are closely related to the lives of ordinary citizens. The discounted products in department stores may not be available to ordinary people for a while, but supermarkets are different. Vegetables, fruits, meat, and daily necessities are A family's everyday purchases.

  Of course, Xiangjiang also has its own vegetable market and meat market. For example, the famous citizen Mr. Liu goes to the vegetable market.

  However, Xiangjiang supermarkets are closely related to the lives of Xiangjiang citizens.

  When the crazy discounts started here, almost all the teachers in Xiangjiang were dispatched, and they poured into the Wellcome supermarket under Jardine in an instant!

  The population of the entire Xiangjiang is constant, and if they all come to the Wellcome supermarket, naturally no one will go to the ParknShop supermarket under the Yunhai Group!

  Since then, except for the Yunhai Convenience Store which has customers in the entire Yunhai Group, the rest of the supermarkets and department stores have no customers.

In addition, the phone number at the 7-11 reception desk under Jardine was also ringing. Thanks to the Yunhai Convenience Store, the entire Xiangjiang knows the business model of the convenience store. There is no good access and purchase channels.

  It’s different now, Jardine 7-11 has launched a franchise model, which gives hope to many Xiangjiang people who want to do this business.

   Either go to the Jardine Franchise Office to inquire in person, or call to inquire.

  Karmanen stood in the reception office, looking at the overcrowded hall outside the window, and the scenes of every operator frantically answering the phone. At this time, Karmanin felt extremely happy.

   "Fortunately, we had a plan in advance. When we went to Japan, we took a few people with us for short-term training. Otherwise, we would have no way to deal with these franchise calls!"

  After leaving the franchise office, Karmanin came to the Jardine headquarters, met Niu Bijian, told Niu Bijian about the situation of their franchise office, and then preached with some contentment.

  Niu Bijian looked at Karmanin's appearance and did not refute. He was also very satisfied with this situation.

   "So, we should also thank Yunhai Group. If it weren't for Yunhai Group, the citizens of Xiangjiang would not be able to understand the operation of the convenience store so clearly!"

   "If you say that, we should really thank Yunhai Group!" Karmanin said with a smile.

Niu Bijian said: "However, although there are many people inquiring about franchising now, our own direct sales store should also be set up earlier. After all, it is not very intuitive to give people just looking at photos. If we can quickly If we build up our own directly-operated stores, it will be more direct to franchisees at that time!"

Karmanin nodded and said: "The company is already doing this. When our people went to Japan, I had already asked the company's people to find suitable stores. Now five stores have been finalized, and we have also negotiated with the landlord. I signed the lease contract, and now I am preparing to arrange for the construction unit to go in for decoration!"

  Niubijian was very satisfied with Karmanin's speed of handling things. After smiling, he said, "Very good!"

  Afterwards, Niu Bijian asked Karmanin: "How is the situation at the Wellcome Supermarket?"

  The smile on Karmanin's face became brighter and brighter, and he said: "The passenger flow at the same time has at least doubled, but at the Baijia Supermarket Airport, the flow of people has dropped sharply, and there are almost no customers!"

Niu Bijian became more and more happy, and said with a smile: "Very well, supermarkets are different from department stores, and many of the products in them are fresh products with very short timeliness. In this case, the loss of Yunhai Group will be even greater. Already!"

  Karmanin nodded and said: "That's right, according to our statistics, after the start of the war of burning money, the entire Yunhai Group has lost at least more than 30 million Hong Kong dollars. If this continues, even if they rely on Chu Huan, they will lose!"

Niu Bijian breathed a sigh of relief. Although he had not been in the top class of Jardine for a long time, he also watched Chu Huan grow up in Xiangjiang. Looking at everything, it is not a defeat, but now it seems that Chu Huan's defeat has become a certainty.

However, he still told Karmanin: "Don't be happy too early in everything. After all, the Yunhai Group has not made a move yet. I believe that with our Jardine joining this war, the Yunhai Group will definitely enter the battle. Fighting is the real beginning."

  Karmanin nodded and said: "Yes, I have asked the people in the company to watch Yunhai Group 24 hours a day. If there is any trouble over there, they will report it to me immediately!"

Niu Bijian nodded, and then said to Karmaning: "The company has prepared one billion Hong Kong dollars for this matter, that is to say, in this battle, we can only win but not lose, otherwise the company will be in trouble. Very troublesome situation, I hope you can understand!"

  Jardines, HSBC and Jiaku are listed as one of the three major consortiums in Xiangjiang.

But in fact, judging from the current situation, it is actually difficult for Jardine Matheson to be tied with Jiaku and HSBC. Both Jiaku and HSBC have sufficient cash reserves. Although HSBC’s money is more from Xiangjiang depositors, this It does not impede HSBC's cash reserves.

  Jardines, on the other hand, doesn’t have such ample cash reserves. First, the competition with Bao Yugang for Wharf made Jardines pay a lot of cash. In addition, Jardines’ overseas projects were not so smooth.

  The current Jardine is not the richest man in Xiangjiang, but he must be the first loser in Xiangjiang. The loan on his body has already exceeded his warning line.

   Karmaning looked at Niubijian with some doubts. Karmaning still knows a little about the financial situation of Jardine and Landmark. It is impossible for the company to raise so much cash in a short period of time?

  Niubijian explained to Karmanin: "The company pledged our equity to Standard Chartered Bank and HSBC Bank, and this is how we got the cash, so you should know the importance of this matter to the company, right?"

  Hearing what Niubijian said, Karmanin's expression became serious, and he preached to Niubijian seriously.

   "Mr. Taipan, please don't worry, this time we are united with the entire Xiangjiang retail industry. In the face of such a huge force, I don't think the Yunhai Group has the possibility of a comeback!"

  Niu Bijian nodded and said, "It's best like this!"

After discussing this matter, Niu Bijian talked about another matter to Karmaning. In Niu Bijian's view, it is impossible for Jardine to burn money in the entire Xiangjiang retail industry. It cost exactly one billion Hong Kong dollars, but Niu Bijian still prepared so much cash.

   This not only has the development needs of 7-11, but also has another purpose!

   "How are you discussing with those local department stores in Xiangjiang? Are they willing to accept our shareholding?"

This is Newbikin's real plan. It is the same idea as HSBC and some local banks in Xiangjiang. They also want to take this opportunity to enter the department store industry in Xiangjiang, buy shares in some local department stores in Xiangjiang, and then expand their business. influences.

Karmanin nodded and said: "We have already contacted them, but now those local banks in Xiangjiang have also thought of us, and they are also in contact with department stores in Xiangjiang, so at this time those department stores have become more reserved. Woke up!"

  The department store industry in Xiangjiang ushered in a strange phenomenon.

  Two days ago, they were still having a headache about whether they could persevere, but at this moment they suddenly found that the financial problem that plagued them was no longer a problem, because many banks are now actively contacting them.

  However, these department stores also understand that those banks do not have good intentions, because the real idea of ​​those banks is to enter the department store industry and cannibalize their shares in the company.

   This also puts the owners of these department stores in a dilemma.

   "Daddy, if there is no new capital injection, our big department store won't last long!"

  Yang Zhanmei sat in Yang Fusheng's office again and talked about the current situation.

"Today, Jardine has also joined in. Although the products of supermarkets and department stores do not overlap much, the population of Xiangjiang is constant. As more people go to supermarkets, the number of people who come to our department stores will naturally increase." There are too many, and now all the department stores in Xiangjiang except Yunhai Group are offering discounts, and it is difficult for us to attract more customers with our current discounts!"

Yang Fusheng's expression became more and more irritable, "Hang Lung Bank, Overseas Trust Bank, Ka Wah Bank, etc. have already contacted me, and they also offered to provide our company with cash to survive this money-burning war, but their conditions are also Almost all of them require us to mortgage the company's equity, and also hope to become the company's shareholders, they are taking advantage of the fire!"

  At this time, the conditions proposed by several banks will definitely be very harsh.

  This is also the reason why Yang Fusheng is not happy.

  Yang Zhanmei said angrily: "I knew it was such a result. We shouldn't have agreed to the invitation of Wing On Group and lowered the price together!"

Yang Fusheng had no choice but to smile bitterly, and said: "We didn't want to join Wing On Group at the beginning, but we didn't want to join. In the retail industry, as long as a large-scale department store conducts price reduction and big reward activities, other department stores if they don't If we keep up, it will naturally affect our performance."

  Yang Zhanmei said: "Wing On Group is backed by Yong On Bank, so they are naturally confident, but now they have to make us pay for our company's shares in order to win the final tragic victory. No matter how you think about it, it is a loss!"

   Now Yang Zhanmei no longer thinks that after this money-burning battle, they can take advantage of it!

  Yang Fusheng waved his hand and said: "It is useless to say these now, please contact Hang Lung Bank. Now it seems that only their conditions are the most suitable!"

  Yang Zhanmei nodded helplessly.

.

   "Jardines has finally entered the battlefield!"

  In Wing On Center, Guo Linshan also knew that Jardine's Wellcome Supermarket joined the money-burning battle.

"They really pick the right time. When they enter the market at this time, other department stores have already turned their heads. However, the citizens of Xiangjiang have just felt a little tired of the discount activities. Their supermarket joined in, which once again ignited the enthusiasm of the citizens. Passion for shopping!"

   Guo Zhiquan analyzed.

Guo Zhiliang sighed: "This is not the only thing. Jardine chose to move 7-11 to Xiangjiang at this time. When Yunhai Group loses and we carve up Yunhai Group's shares, they will definitely Make a fuss about this!"

  The money-burning battle led by Wing On Group attracted all the retail businesses in Xiangjiang to participate, apart from what I have been talking about before, if you don’t enter at this time, then it will actually be the fate of Yunhai Group.

   Without discounts, there will be no traffic.

The Yunhai Group has a big business, with a loss of 30 million Hong Kong dollars, and nothing can be seen, but if they switch to other companies, let alone 30 million Hong Kong dollars, even 3 million Hong Kong dollars in cash may cut off their cash flow !

  In addition, the final idea of ​​these people is actually to make the Yunhai Group unable to persist in the end.

  Full of fortune depends on misfortune, and misfortune depends on blessing.

  As the largest retail group in Xiangjiang, Yunhai Group naturally earns the highest profit when there is nothing to do, but once a loss occurs, Yunhai Group actually loses the most.

  Yong'an Group just wanted to see that Yunhai Group couldn't bear it because of the final loss, and took the initiative to ask them for peace.

  At that time, even if these retail companies in Xiangjiang have come to an end, they will ask for a stake in Yunhai Group and change Yunhai Group from a private company to a public company. At that time, Yunhai Group will not be what Chu Huan said.

  In that case, in fact, the entire retail industry of Xiangjiang has formed an alliance, which can better control the retail industry of Xiangjiang!

   At the end of the day, everyone thinks the same.

   Everyone wants to take advantage of this money-burning battle to dominate the world!

Guo Linbi said: "We don't need to worry about this matter, after all, we have never had a convenience store business, and when the whole matter is settled, we will discuss how to divide the Yunhai Group in detail. "

  Guo Linshan nodded and said: "That's right, our biggest problem now is to ensure that Yong'an Department Store can survive to the end in this money-burning war and get the profit we want!"

   After finishing speaking, Guo Linshan looked at Guo Zhiquan and asked, "Ah Quan, how is the preparation of the funds I asked you?"

  Guo Zhiquan nodded and said: "Chairman, don't worry, I have asked Yong'an Group to prepare a sum of 200 million in cash, which is enough to deal with this war."

"The rise of this war made Yunhai Group lose the confidence to acquire our Yong'an Group, and it also freed us up to take out loans from our own bank. I don't know how we can thank Chu Huan after this matter is over. !"

  Guo Linshan had a smile on her face.

  When Yunhai Group just broke out that it was going to acquire Yongan Group, Guo Linshan adopted the method of borrowing money through banks and friends she knew well.

  At that time, he didn't even mention the idea of ​​getting money from Wing On Bank.

  But it is different now. In Guo Linshan's view, Yunhai Group only has the power to parry and no longer has the power to fight back in this money-burning battle.

  Since this is the case, they can borrow money from their own banks without any scruples.

   As for the formalities

Is it important?

Guo Linbi smiled and said: "The cash of 200 million Hong Kong dollars is enough for us to cope with the crisis in the past, but I also heard that many banks in Xiangjiang are now looking for shares in department stores. Now it seems that everyone thinks It's almost the same!"

"Hehe, that's not something we should worry about!" Guo Linshan sat on the sofa relaxedly, and said with a smile: "Now we are waiting for the Yunhai Group to join the battlefield, and then everyone will make a move together to make the Yunhai Group surrender! "

.

   "Mr. Chu, Yunhai Group may have suffered a lot of losses during this period, right?"

  At the Royal Fanling Golf Course, Shen Bi and Chu Huan were playing golf and chatting!

  Chu Huan said with a smile: "I think during this period of time, HSBC should also find a department store that it can support, right?"

  Shen Bi was not surprised at all that Chu Huan was able to guess their HSBC's intentions. He would be surprised if Chu Huan couldn't guess him!

   "I have contacted several companies, but the other party is still a little hesitant. You also know that this money-burning battle in the retail industry is basically a daily situation. In fact, many people are still watching it!"

  Chu Huan nodded, and asked: "Then Mr. Shen asked me to come over this time, is it because he wants to become a shareholder of Yunhai Group?"

  Shen Bi laughed, and said: "If possible, we at HSBC would naturally hope so, but we also know that the possibility of such a thing is almost zero.

Now the outside world is rumored that with the joining of Jardine, the Yunhai Group has been attacked from both sides, and there is no sign of a comeback, but we know that Mr. Chu has not really made a move yet, and we also believe that Mr. Chu will fight in this battle. Will definitely win! "

  Chu Huan handed the club to the caddy, and Shen Bi did the same. The two walked on the court, but the caddy and others wisely did not follow.

   "I didn't expect Mr. Shen to be so confident in our Yunhai Group!"

Shen Bi chuckled, and said: "It's okay if you don't believe it. Director Chu can create a super retail group that dominates the entire Asia under the noses of everyone. If there is one, there will be two. Who knows what else is in the hands of Chairman Chu?" Wang Zha.

Past experience has already told us that HSBC, Mr. Chu never fights uncertain battles. The reason why Mr. Chu has not let Yunhai Group take action before this is not because Mr. Chu is thinking of a way to deal with it. But waiting for Jardine to join.

  Since Chairman Chu wants to dominate the retail industry of Xiangjiang, it is naturally impossible to forget the supermarket field.

  Now Jardine not only has Wellcome Supermarket join the battle, but also launched 7-11. I think Mr. Chu is just having fun, right? "

  Chu Huan sighed a little. In another time and space, Shen Bi was known as one of the most successful taipans in the history of HSBC. This is not without reason.

   Now, apart from himself, Shen Bi is probably the one who sees the battle of Xiangjiang retail industry most clearly.

   "Since this is the case, I don't know why Mr. Shen invited me over this time?"

  Chu Huan asked Shen Bi.

Shen Bi laughed softly, and said: "Mr. Chu wants to unify Xiangjiang's retail industry, but it is impossible to merge all the department stores and supermarkets in Xiangjiang into the Yunhai Group. In my opinion, the best The best way is actually for Mr. Chu to buy shares in each department store and become one of their major shareholders.

  As long as this is done, in fact, Director Chu has truly controlled the retail industry of Xiangjiang.

   I don’t know if I’m right? "

  After speaking, Shen Bi looked at Chu Huan seriously.

  Chu Huan still did not answer Shen Bi, but continued to ask: "Mr. Shen, let's talk about your thoughts!"

Shen Bi laughed and said: "Nowadays, banks are choosing Xiangjiang's department stores, and Xiangjiang's department stores are also choosing banks. Even if Director Chu leads Yunhai Group to win in the end, there will definitely be many small department stores in the process." Companies go bankrupt, which is an inevitable trend no matter who wants to enter this industry.

  As the creditor of some department stores, HSBC Bank naturally wants to guarantee our interests.

Before, our two companies have formed a joint investment company. Although the business is just starting now, we have seen the future development trend of this company, so I think we should be able to form a new one now. investment company.

What this investment company has to do is that HSBC will come forward in the early stage, contact some department stores and become their creditors. When these people can't persist, HSBC can transfer these bonds to our joint venture company. At that time, we will naturally obtain the control of this company.

   At that time, I will naturally be able to help Director Chu complete your idea of ​​unifying Xiangjiang’s retail industry! "

  Chu Huan laughed loudly, and said: "Mr. Shen, if we could cooperate like this when the Shaya Taipan was there, Roy would not be in the position of the HSBC Taipan at this time!"

  Shen Bi chuckled, and didn't care about Chu Huan's sowing dissension, but said with a smile: "So Director Chu, you agreed to our request from HSBC?"

  Chu Huan thought about it for a while. In fact, Chu Huan's first intention of instigating this money-burning war was to unify Xiangjiang's retail industry, and what Yunhai Group was going to do was actually similar to what Shen Bi said.

  Yunhai Group can unify Xiangjiang's retail industry, but it cannot bring all department stores under Yunhai Group's command. This is unrealistic.

  However, it is still possible to acquire part of the company and buy part of the shares.

  If Yunhai Group does it by itself, it can actually do it, and HSBC does not need to enter the market.

But now HSBC is obviously ready to enter the market. HSBC is different from other consortiums in Xiangjiang. Their cash flow is not available to others. Time for HSBC to go to war.

   Calculating Jardine through this incident is already the ultimate in such a political environment.

If Chu Huan even wants to plot against HSBC at this time, then both the Hong Kong government and England will go crazy. Even if Chu Huan already has a strong network in England, it is still not enough to support Chu Huan in this time period. Can win HSBC.

  Since everyone is still a partnership, Chu Huan needs to seriously consider Shen Bi's current proposal.

   It is true that if HSBC continues to deepen its cooperation with itself, it will definitely be more difficult to target HSBC in the future.

  But if we can unite with HSBC in this incident, then we can deal a fatal blow to those department stores at the critical moment!

   Each has its own advantages!

  Now we can see how Chu Huan chose!

  This decision did not delay Chu Huan for long, because Chu Huan knew that if he rejected HSBC at this time, Shen Bi would definitely think of his later behavior according to how smart he was.

so.

   "The cooperation with HSBC makes me very happy, and now there seems to be no reason to refuse Mr. Shen's invitation!"

  Just now, Shen Bi didn't say anything, just waiting for Chu Huan to think about it. Seeing that Chu Huan had agreed to his proposal, a smile appeared on his face.

Although he also understands that the cooperation with Chu Huan this time will not be like the last time when the two parties jointly invested in a joint investment company, HSBC won the control of Hedi, but at the beginning, Shen Bi did not think about this. As long as they can participate in the control of a company, it is already a grand victory for HSBC!

   "First the textile industry, then the real estate industry, and now Mr. Chu will take over the retail industry. Mr. Chu's growth is unprecedented in the history of world business!"

The earliest textile industry in Xiangjiang was defeated by Chu Huan when they challenged Jiaku. Later, Chu Huan even took advantage of huge amounts of cash, strong land reserves, and finally joined hands with HSBC to take down Xiangjiang. The right to speak in the real estate industry.

   Now Chu Huan is about to win the retail industry.

This kind of influence made Shen Bi look sideways, and even for a moment, Shen Bi was in a daze. If he really chose to cooperate with Chu Huan from the beginning, would he really lead HSBC to become even stronger? What about the existence?

   "Mr. Shen is too polite. To be honest, at the beginning, I really just wanted Yongan Department Store. It wasn't about unifying Xiangjiang's retail industry, but it was just forced by the times!"

  Chu Huan preached half-truths and half-falsehoods.

  Shen Bi asked with a smile: "Now that Jardine has made a move, I wonder when Yunhai Group will make a move?"

  Chu Huan smiled: "Tomorrow, this battle will enter another stage!"

   Also, correct the typo first and then change it, Huangshan continues to code~

  

  

  (end of this chapter)