Chapter 728 Yunhai: Are you ready? (7K big chapter, please subscribe~)

   Because of Jardine's entry, Guo Linshan is in a really good mood now, so she leaves work on time.

  Take your own Mercedes and drive out of the underground garage of Yongan Center, the driver stops by the side of the road, gets out of the car and buys a few copies of the evening newspaper of the day at the newsstand on the street, and after delivering them to Guo Linshan, the driver continues to drive!

It is Guo Linshan’s daily job to check the situation of Xiangjiang through newspapers, especially now that Xiangjiang’s money-burning war has entered a new stage with the joining of Jardine, Guo Linshan also wants to see what is the current status of Xiangjiang’s media. How to analyze this matter.

   Maybe you can get some inspiration from the analysis of the newspaper media!

Just when Guo Linshan was about to read the newspaper, she felt the car stop. Guo Linshan looked up and saw some people watching in front of her, not knowing what they were looking at, but when Guo Linshan saw that the center of the crowd was a Yunhai convenience store, Guo Linshan had doubts in her heart.

   "Go and see what's going on?"

  The driver got out of the car and took a look, then came back and said with a smile: "It seems that Xu Guanjie is shooting an advertisement!"

After hearing this, Guo Linshan showed a disdainful smile, "If you want to use celebrities to attract customers, there is no problem with this method, but now that everyone is discounting and want to use celebrities to advertise, it is simply putting the cart before the horse. There is nothing Chu Huan can do!"

  After talking to herself, Guo Linshan didn't care about the road conditions, and picked up the newspaper beside her.

According to Guo Linshan's idea, the headlines of all the newspapers in Xiangjiang at this time should be the news of the entrance of Jardine's Wellcome supermarket, but when Guo Linshan saw the headlines of the newspaper in her hand, her expression became serious stand up.

  The headlines on the front page of the newspaper actually didn't have any information about the timing, but it was still a Chu Huan-style comic propaganda method.

  A manga girl in various poses, with notes next to it, the manga girl is Yunhai Group!

   Then there is a girl's slogan: Are you ready?

  It means to ask people who are reading newspapers, Yunhai Group is asking you, are you ready?

what's the situation?

   Such nonsensical words made it difficult for Guo Linshan to understand Yunhai Group's plan.

   "Could it be that the other party wants to take advantage of consumers' novelty-seeking psychology and start their discount behavior tomorrow?"

   This is the only possibility Guo Linshan can think of.

   "If this is really the case, then Yunhai Group is really taking it for granted!" Guo Linshan put the newspaper aside, with a smile on her face.

   "It can be concluded that Yunhai Group is indeed preparing to start its own discount activities!"

  When Guo Linshan returned to her home, Guo Zhiliang also told Guo Linshan about the evening news.

Guo Linshan nodded, and said: "It should be like this, but Yunhai Group took it for granted. Maybe the readers were curious at the time with such an endless promotional slogan, but as the night passed, all the curiosity in their hearts disappeared. will all disappear."

  Guo Zhiliang also chuckled lightly and said: "It seems that the other party really has nothing to do, and now they have started to use such useless routines!"

Seeing Guo Zhiliang's appearance, Guo Linshan reminded: "Although the promotional copy of Yunhai Group is not very good, the background of Yunhai Group itself is still there. If they join the war of burning money tomorrow, it will definitely be a big war. You will arrive tomorrow." The company must keep an eye on this matter.”

  Guo Zhiliang nodded and said, "Yes!"

  Piapiapia

  At this moment, Guo Zhiliang's youngest son ran over with a toy pistol, aimed at Guo Linshan, and Guo Zhiliang and the two shot, while still shouting: "Are you ready?"

  Guo Zhiliang didn't think too much, he laughed, hugged his grandson, and asked happily in English, "Did you do your homework today?"

"It's finished!" Xiao Douding also answered in vague English in Guo Linshan's arms. Ok?"

   Guo Linshan, who was still smiling happily just now, when he heard his question from his grandson for the second time, his expression suddenly changed. Guo Zhiliang, who was watching from the other side, also thought of something, and his expression changed accordingly.

   "Good grandson, how do you know this sentence?"

   Guo Linshan asked with her hands between her grandson's ribs.

   "It's on TV!"

  Xiao Douding replied.

  Guo Linshan and Guo Zhiliang did not speak, and went straight to the living room with Xiao Douding in their arms. In the living room, the female family members of the Guo family watched TV and chatted.

  After Guo Linshan came out, she immediately asked them about what Xiao Douding said just now.

Guo Zhiliang's wife said indifferently: "Elder-in-law is talking about the advertisement of Yunhai Group. It seems that this Yunhai Group really belongs to Chu Huan. Just about an hour ago, there was an advertisement about Yunhai Group." ad appears"

Five p.m!

Viewers who were watching TVB or Li's TV saw the first advertisement of Yunhai Group, and now TVB's number one student, Zhou Runfa, was in a Yunhai convenience store, wearing a suit, and asked elegantly: "Are you ready?" ?”

  Six o'clock in the evening!

  The most popular female artist in Hong Kong film industry, Lin Qingxia, walked out of a Baijia supermarket, youthful, beautiful and glamorous, still just saying: "Are you ready?"

  It's seven o'clock in the evening!

  Xu Guanjie, the number one person in the Xiangjiang music scene, appeared on TV. Xu Guanjie, dressed in trendy clothes, walked out of a Chinese department store, and there was only one advertisement saying: "Are you ready?"

   This time, Guo Linshan and Guo Zhiliang also saw this advertisement in front of the TV.

  Guo Linshan's expression changed at this time, and she was no longer calm and calm as before.

   "Daddy, if this continues, their advertisement will be too lethal!"

  Guo Zhiliang also saw the meaning it represents.

   If it is just a sentence in the newspaper, are you ready? Everyone forgets about it after reading the newspaper, but now the only two TV stations in Hong Kong, TVB and Lidi TV, all the TV channels are broadcasting this advertisement in a loop, and they are all from different stars.

   This has completely attracted the hearts of Xiangjiang TV audiences. TV dramas, movies, music and other entertainment activities in Xiangjiang should always have the same thing, which will attract the audience.

   "Who will come out next?"

  Someone in the Guo family preached in a low voice.

  Hearing this question, Guo Linshan became even more worried. This is the extreme pursuit of novelty!

  When everyone finds out that there will be different stars appearing and doing the same thing, they will really want to know who will be the next star?

   "What did they ask us to prepare?"

   Someone from the Guo family asked again.

  Guo Linshan's heart sank again when she heard that, and a person said: Are you ready? This is nothing, and no one will be curious about what should be prepared?

   Now Xiangjiang stars are asking: Are you ready?

   Then it will become something that everyone is extremely curious about. What are we going to prepare for?

"back office!"

  Guo Linshan couldn't sit still at home, she got up and said to Guo Zhiliang: "Call your fifth uncle, Ah Quan, Ah Yong, and Ah frame, and tell them to go to the company immediately!"

  Guo Zhiliang also understood the seriousness of the matter at this time, nodded and said: "Okay, I will notify them now!"

   Not long after, the core members of the second and third generations of the Guo family gathered in Wing On Center again.

   "Chu Huan's propaganda methods were so sharp before he came first, and now I am afraid that the curiosity of the whole Xiangjiang has been mobilized by him!"

  Guo Linbi sat on the sofa, holding a cigar in his hand, and preached a little irritably.

  Guo Zhiquan also said helplessly at this time: "This is not the only thing, you think Chu Huan's propaganda is so strong, even if it is to match this propaganda, tomorrow's discount activities will definitely be very crazy!"

Guo Linshan sat there with her legs crossed, her expression filled with annoyance: "Even though we have already overestimated Chu Huan immensely, we never thought that this is just a propaganda tool, which has already made us understand that the previous overestimation is actually still underestimated!"

  Now these people no longer have the same extremely confident ideas before.

Guo Zhiliang also said aloud: "The key issue is that if the Yunhai Group really wants to discount and promote, our discounts are already strong enough, and there are even some small losses, and the Yunhai Group has such a large scale. Not to mention that their discounts are higher than ours, even if they are the same, according to common sense calculations, Yunhai Group’s daily loss is at least 20 million or more!"

   "Losing money and hurting people!" Guo Linbi concluded: "Obviously, this time Chu Huan is determined to have a good fight with us!"

  Guo Linbi said resolutely: "Now our 200 million Hong Kong dollars seems to be impossible to keep!"

   Now, the situation has become clear, Yunhai Group is facing the battle, and this money-burning battle related to the structure of Xiangjiang's retail industry will officially enter a white-hot state.

  Even though the Guo family had already made psychological preparations early, they still couldn't help but stand on end when they thought of the tragic battle tomorrow!

.

  Hong Kong film superstar Hung Kam Po, although already fat, but still nimble somersaults in a ParknShop supermarket.

"are you ready?"

  Looking at Hong Jinbao's smile on TV, Yang Fusheng turned off the TV a little annoyed.

   Sitting next to him is still his son Yang Zhanmei.

"It seems that tomorrow's battle will be tragic!" Yang Zhanmei rubbed her hair, and said helplessly and with some fear: "You said, why does Chu Huan have to come to the retail industry to make troubles? Didn’t you just set up Jiaku Bank? Going to the banking industry to do something, isn’t this the fabled persimmon?”

  Same as the Guo family, although the Yang family and his son had already made plans that the Yunhai Group would definitely enter the venue, when they actually saw the Yunhai Group advertisement.

  As a Xiangjiang businessman, the fear of being dominated by Chu Huan all the year round still hits my heart.

Yang Fusheng took a deep breath and said: "It's useless to say these things now. This battle will come sooner or later. Fortunately, we have discussed it with Zhuang Rongkun from Hang Lung Bank this afternoon. The other party is also willing to support us. With the support of Hang Lung Bank, there should be no problem in the end!"

  Although this is the case, Yang Fusheng's heart is still bleeding when he thinks of the price they have to pay.

  Yang Zhanmei asked: "Daddy, when will the cash of 100 million Hong Kong dollars promised by Hang Lung Bank be in place?"

  Yang Fusheng said: "Tomorrow it should be in the account. What I hope now is that nothing will go wrong, otherwise we really can't hold on!"

  Yang Zhanmei still said worriedly: "Today I received a lot of calls from suppliers. They all have certain concerns about this war and want us to pay them in advance!"

  Generally, in the department store industry of Xiangjiang, department stores and local suppliers settle accounts on a quarterly basis, and Dada Department Store is no exception.

  Yang Fusheng sighed: "Tomorrow I will call them personally. According to the cooperative relationship between you for so many years, I believe they will still be willing to give me this face."

  Yang Fusheng's Dada Department Store is not the largest department store in Xiangjiang, but it is the company with the most harmonious relationship among customers, department stores, and suppliers.

   In this regard, even the Yunhai Group that Zhu Xiaozhao is in charge of cannot match.

  But it was precisely this kind of relationship that finally caused these suppliers to suffer miserably!

  However, it was not Dada Department Store that caused them misfortune, but HSBC.

  In another time and space, Dada Department Store has been liquidated twice. The first time, as the largest creditor of Dada Department Store, HSBC issued an announcement that Dada Department Store was insolvent, so it decided to liquidate Dada Department Store!

  Finally, under Yang Fusheng's efforts, HSBC decided to let Dada Department Store continue to operate.

At that time, Dada Department Store still owed 180 million to its suppliers. The suppliers of Dada Department Store saw that HSBC supported Dada Department Store. At the same time, coupled with the relationship between them and Yang Fusheng, they finally decided to believe that Dada Department Store could survive. The difficulty this time.

  So it was decided to agree that Dada Department Store owed them the payment in four installments,

  But when Dada Department Store repaid a part of HSBC’s loan, and also repaid the first installment payment of those suppliers, HSBC once again applied for the liquidation of Dada Department Store as the largest creditor!

   As a result, HSBC used the sales proceeds of Dada Department Store during that period to withdraw part of the funds. According to Xiangjiang law, the liquidated company should give priority to repaying bank debts, and the debt owed by suppliers is the last.

  After the liquidation and sales of Dada Department Store, HSBC basically had no losses, but those suppliers were miserable, and even gathered together to petition the Governor of Hong Kong!

  The result. Fart useless!

  The reason why those suppliers suffered heavy losses is because of their trust in HSBC and Yang Fusheng!

  Yang Zhanmei was slightly relieved to hear that her father was going to call those suppliers in person, but she was still a little worried.

   "I don't know when this war will end. If it lasts for a month or two, even with the support of Hang Lung Bank, it will be useless!"

   At the end of the talk, Yang Zhanmei lost her confidence!

  Yang Fusheng also heaved a long sigh, this kind of matter is simply beyond their control.

.

  At this time, there are two young people in the field of Xiangjiang TV dramas who are very popular, and the red is purple. In addition to TVB's Zhou Runfa, it is Zheng Shaoqi of Li TV.

  Especially in the second half of this year, TVB borrowed Zheng Shaoqi's TV from Zaili to shoot "Chu Liuxiang"!

   It can be said that now Zheng Shaoqi and Zhou Runfa are the big and small kings in the field of Xiangjiang TV dramas.

  At this time, in the TV, Zheng Shaoqi was dressed handsomely, with a folding fan in his hand, and appeared in the Seibu Department Store with a wia in his hand.

  After landing, Zheng Shaoqi opened the folding fan and asked lightly, "Are you ready?"

  The commercial is over, and it is still the normal program of the TV station.

   "I didn't expect that the Yunhai Group has not said what kind of preparations it will have until now!" Karmanin said in a somewhat disturbed mood.

  Niu Bijian also sat on the sofa with a serious expression, and asked Karmanin: "Have you found out what the Yunhai Group is going to do?"

  Karmanin shook his head and said, "No, no one except Chu Huan may know what kind of medicine the Yunhai Group bought in the gourd up to now!"

  Niu Bijian said angrily: "Our side of Jardine just announced to join the battlefield today, and the Yunhai Group has made an action tonight. Obviously, they have been waiting for us to make a move!"

  Karmanin nodded and said: "It should be like this. Before, we thought that the Yunhai Group was in a mess, but now it seems that the opponent is not in a mess, but has been waiting for us to enter.

  Obviously, this time he is determined to completely mess up Xiangjiang's retail business! "

  Niu Bijian said: "The most important thing now is to know what kind of cards Chu Huan has, except for cash!"

  Niu Bijian’s thinking is the same as that of many Xiangjiang retailers. As the largest retail group in Xiangjiang, Yunhai Group will lose the most as long as they maintain the same discount as them.

  So in Niu Bijian's view, Chu Huan must have seen this too. Since Chu Huan must have known about this matter, and now he is still entering the arena, he should be more prepared.

  At this time, all the optimistic ideas they had before have disappeared.

  Karmanen couldn't answer Niu Bijian's question, because he really didn't know what kind of cards Chu Huan was hiding!

   "By the way, now that Yunhai Group has entered the market, should we suspend our 7-11 investment promotion?" Karmanin asked.

Niu Bijian shook his head: "No, we have already publicized this matter before. If it is published in the newspaper today and suspended tomorrow, then 7-11's reputation in Xiangjiang will be completely stigmatized. It will not be that simple if we want to do it again. By then, not only will we lose the funds we gave to Japan 7-11, but our own previous investment will also be in vain!"

   "I suspect that Chu Huan saw this right, so he announced it at this time!" Karmanin said sharply.

"Don't doubt it, it must be like this!" Niu Bijian had no doubts about this, but Niu Bijian calmed down his mood and said to Karmanin: "But we don't have to worry too much. With 1 billion Hong Kong dollars in cash, this is our greatest confidence, I think that in the whole of Xiangjiang, even if you count those Japanese department stores, it is impossible for any of them to have so much cash in their hands!"

  After hearing the 1 billion Hong Kong dollars in cash, Karmanin finally calmed down a bit, and said: "Yes, but this is our greatest confidence!"

.

Xu Guanwen, the first-generation comedy king of the Hong Kong film industry, walked out of a Yunhai convenience store just like the ordinary citizens in his movies, but this time he was not the only one who came out, and Xu Guanwen's third brother, Xu Guanying, also came out. !

  Xu Guanwen wearing glasses looked at Xu Guanying and asked, "Are you ready?"

  Xu Guanying asked everyone's curiosity: "What are you going to do?"

  Xu Guanwen laughed and said, "You will know tomorrow morning!"

  Advert ends!

  Bao Yugang was sitting on his sofa at this time, looking at Su Haiwen who was sitting opposite him, Wu Guangzheng asked.

"are you ready?"

  Su Haiwen and Wu Guangzheng smiled at each other and said, "It's ready!"

Bao Yugang also showed a smile on his face, and said: "This time, I really want to thank A Huan. I didn't expect him to provide us with a credit loan of 1 billion Hong Kong dollars in the end. Otherwise, we would have to Missed this great opportunity!"

It is true that Chu Huan did not provide a loan for Bao Yugang in his own name or in the name of Jiaku Bank, but Chu Huan provided Bao Yugang with a credit loan of 1 billion Hong Kong dollars in the name of Jiaku Bank. Ku or the profits of Chu Huan's other industries, but a normal commercial loan.

   "With this one billion loan, plus the huge amount of money Jardines spent to enter Xiangjiang's retail industry, our chances of success in acquiring Wharf this time will increase rapidly!"

  Wu Guangzheng was also preaching with excitement at this time.

  Having Wharf and not having Wharf are completely different concepts for Wu Guangzheng.

  With Wharf, he is an equal existence with Su Haiwen in the Bao family business. Without Wharf, he can only always be inferior to Su Haiwen!

   "Yeah, I just didn't think about what kind of method A Huan will use this time to win this battle of burning money!"

   When he said the last thing, Bao Yugang also had doubts on his face.

  The same goes for Wu Guangzheng and Su Haiwen.

"Daddy, according to the current situation of Xiangjiang's retail industry, if the stores under the Yunhai Group choose the same discount as other retail companies, then it is impossible for them to attract too many consumers. The discounts in Xiangjiang's retail industry are so strong that ordinary Xiangjiang citizens have already bought everything they want to buy.

  This is also one of the reasons why the number of people in major department stores has decreased in recent days.

  If Yunhai Group chooses a bigger discount, then even if the traffic increases, their losses will be even greater. Now I really want to know what kind of actions Chu Huan is doing! "

   Su Haiwen asked with a puzzled expression.

  Simply speaking, according to the current discounts of these retail companies in Xiangjiang, unless the customer flow of Yongan Department Store can be guaranteed on the first day, it will be able to achieve profitability.

   If the passenger flow is less than that, you will definitely lose money!

As Su Haiwen said, after the crazy discounts in the retail industry in Xiangjiang these days, the citizens of Xiangjiang have passed the psychological fluctuation period of crazy shopping and entered the psychological fluctuation period of rational shopping. Now that the discounts of all major retail companies are the same, even if they increase slightly, they will not attract too many customers!

   "How do you see that Yunhai Group is planning to lose money and hurt people this time!" Wu Guangzheng concluded.

  The passenger flow has dropped sharply, and the enthusiasm for consumption has dropped sharply. If you want to fight back in such a situation, you can only offer discounts that others can't imagine, so that it is possible to rekindle the shopping enthusiasm of Xiangjiang citizens!

   But with such strength, everyone will lose money together. See who has more money, and whoever will survive to the end!

  Bao Yugang nodded and said, "Now this is the only possibility that is the greatest!"

.

  Wenna Wuhu, the disbanded former Xiangjiang Music Group's first group, walked out of a Yunhai convenience store with their shoulders crossed. Facing the screen, the five asked in unison, "Are you ready?"

  Located in a villa in Repulse Bay, Cheng Long looked at the advertisement on TV speechlessly, with a look of loneliness in his eyes.

   Sitting next to him was his wife Lin Fengjiao who had been secretly married.

  Different from another time and space, the secret wedding of the two was brought forward.

But it is also the same as in another time and space. Cheng Long doesn't trust Lin Fengjiao very much, and treats marriage as a trifling matter. If Cheng Long really wants to feel at ease with Lin Fengjiao, he has to wait until Cheng Long discloses that he has committed crimes against that man in front of the TV. After making mistakes.

  Lin Fengjiao looked at Cheng Long who was a little lost, and comforted with a smile: "Okay, don't worry too much, Young Master Huan has always trusted you, didn't you guys still have dinner together a while ago!"

  Cheng Long is now the well-deserved No. 1 kung fu superstar in Xiangjiang, more successful than in another time and space, but he also has some regrets in his heart.

"Of course I know that Huan Shao trusts me, but I just don't understand. You said that the company has so many advertising endorsements. It stands to reason that my reputation is at the top of Hong Kong, Japan, Southeast Asia, Taiwan and other places. , but why does Huan Shao never ask me to be the spokesperson of the product?"

This is why Cheng Long felt hurt in his heart. After getting to know Chu Huan for a long time, Cheng Long also discovered this problem, that is, all the advertising endorsements of the Jiaku Department basically have no part for him, no matter how big he is. fame.

In the Hong Kong film industry, there are Hong Jinbao, Xu Guanjie, Xu Guanwen and others competing with him for a while, but in other cities, Cheng Long is the gold-lettered signboard of black and white images, and even the European theaters that use black and white images at this time, Cheng Long is waiting in Europe. The country has also gained a lot of popularity.

  However, he just cannot endorse the products of Jiaku!

   "This time, look, even Zheng Shaoqi from Li's TV has appeared, and I'm still not there!" Cheng Long said that he was a little aggrieved at the end.

   "Maybe Huan Shao thought you were too tired from filming, so he wanted you to take a good rest?" Lin Fengjiao said a reason that she didn't even believe.

  Actually, Lin Fengjiao was also curious, why Cheng Long couldn't endorse Jiaku's products?

   Thank you everyone, the typo is corrected first and then corrected~~

  

  

  (end of this chapter)