Chapter 730 It’s hard to make money (7K chapter, please subscribe~)

  In Guo Linshan's office in Wing On Center, the atmosphere was extremely dignified.

  The cigar in Guo Linshan's hand had burned to the root, but he didn't realize it. Instead, he asked Guo Zhiyong, "How is the situation in the department store?"

   After seeing the situation at Huabu Store, Guo Linshan went to several stores under the Yunhai Group, and the situation in almost every one was the same.

  Finally, Guo Linshan went to Yongan Department Store again. The stores under the Yunhai Group were cold before, but now the coldness of Yongan Department Store is multiplied by 2!

   Afterwards, Guo Linshan and Guo Zhiliang returned to the company and held the first internal meeting of the Guo family of Yongan.

  At that time they assigned a task, and Guo Zhiyong was responsible for checking the situation of Yongan Department Store this morning!

   Now hearing Guo Linshan asking him, other people in the office also turned their attention to Guo Zhiyong, with hope in their eyes, but at the same time more despair.

  Guo Zhiyong greeted everyone's eyes and said with a desperate expression: "There's only one person, so it's still a mistake!"

  Hearing this answer, everyone in the office sighed deeply.

  Guo Linshan pulled herself together and asked Guo Zhiframe, "What's the situation with Yunhai Group?"

  Guo Zhiyong is in charge of checking the situation of Yongan Department Store, while Guo Zhiliang is in charge of investigating the situation of Yunhai Group.

"If there is no accident, today's Xiangjiang has a population of 5 million, at least 4 million of them will visit the stores under the Yunhai Group. If people who travel in Xiangjiang are added, this number may exceed 5 million, and there are many of them. It’s all multiple consumption.”

  Guo Zhiframe also preached with a look of despair.

  Guo Linbi calculated: "Based on 9.9 yuan per person, even if there are only 5 million person-times, the sales volume of Yunhai Group today is at least 50 million Hong Kong dollars!"

Guo Zhiliang said: "The key problem is that if everyone goes to the store of Yunhai Group to consume, no one will come to us. Under this sales method, Yunhai Group can even achieve profitability, and we are pure With a loss of 200 million Hong Kong dollars in cash, it is difficult for us to persist for a month!"

The retail industry is an industry with very fast cash flow. Even if Wing On Group is doing Wing On Department Store now, it does not have daily vegetables, fruits, fresh meat and other products, but if there are no customers for a month, it will be a devastating blow to them .

   Labor, rent, new products of the season, etc., these may cut off their cash flow directly with the situation of this month.

  For a department store, the loss of cash flow actually means that the company is not far from the end!

   "The people in Xiangjiang are now impulsive consumption, and the situation will definitely get better in the future!"

  Guo Linshan had some unsure sermons.

  Guo Linbi said: "We can't sit still like this, we must have countermeasures!"

  Guo Zhiyong asked cautiously beside him: "Can we learn from Yunhai Group's sales promotion method? Since Yunhai Group can do this kind of nine-yuan group buying, of course we can too!"

Regarding Guo Zhiyong's proposal, everyone at the scene chose to ignore it. A successful promotion method cannot be learned at a glance. To implement it, one month is not enough.

  Finally, Guo Zhiliang told Guo Zhiyong the meaning of this, and Guo Zhiyong stopped talking after listening!

   "Now it seems that the best way for us is to call other retailers in Xiangjiang and increase discounts. Only in this way can we make a profit out of the fire!"

  Guo Linbi expressed her opinion.

  Guo Zhiliang nodded, and said: "I agree with Uncle Wu's approach, although Yunhai Group's nine-yuan, nine-yuan group purchase method has brought a lot of pressure to everyone.

But in fact, before that, we already guessed that the Yunhai Group will definitely have countermeasures, and everyone has prepared the funds for the next tough battle. Now it's just that the battle has officially started. Everyone will fight their own way That's it! "

  Although Guo Linbi and Guo Zhiliang's proposal is nothing new, it seems that this is indeed the only way!

  Guo Linshan called Karmaning without any hesitation.

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  After Karmaning put down the phone, his expression was still not relieved. Compared with those department stores, the situation in their Wellcome Supermarket was even more difficult.

You must know that most of the products in the supermarket are time-sensitive. If no one buys them for two or three days, the fruits, vegetables, fresh meat, seafood and other products will rot directly, and they will really lose money by then. up!

   It was precisely because of the seriousness of this matter that Niu Bijian came to Karmanen's office in person.

   "It was Guo Linshan who called just now. He invited these retailers in Xiangjiang to go to Wing On Center to discuss countermeasures!"

   Karmaning told Niu Bijian what Guo Linshan had said on the phone.

  Niu Bijian asked helplessly: "Is there any way? We can't learn all the activities of Yunhai Group's nine yuan nine group buying activities in a short time. The only way now may be to increase the intensity of discounts!"

  Karmanin also looked helpless, "What kind of business genius is Chu Huan, who can come up with such a wonderful promotion method?"

  Niu Bijian shook his head and said: "It is useless to say these things now. If we want Wellcome Supermarket to survive this war, we can only start a real war of burning money!"

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   In the afternoon, all the retailers in Xiangjiang except Yunhai Group gathered in Wing On Center. The huge meeting room was shrouded in smoke. Everyone present was frowning, and the oppressive atmosphere enveloped the whole meeting room!

   "Everyone, I believe everyone should know about Yunhai Group's nine yuan nine promotional activity, right?"

   Guo Linshan, who was seated at the top, knocked on the table and brought everyone's attention to her.

"To put it bluntly, it is time for all of us to live and die. I know that you have raised a sum of money in the past few days to deal with the discount activities of Yunhai Group, but now Yunhai Group not only offers discounts, but also A nine-yuan-nine group buying activity has been launched, which shows that at least the current discount is not enough for us to win the Yunhai Group.

  We all must increase the discount! "

No one answered Guo Linshan's words. In fact, everyone understood what he meant. But before that, because their own discounts had lasted for nearly a week. At that time, all retail companies in Xiangjiang, except Yunhai Group, were offering discounts. are losing money.

   Now increase the discount, the result is one, the number of losses will increase infinitely!

But everyone at the scene had no other choice, because the discount could still circulate their products, but if there was no discount, the products would really have to stay in their own bowls, and the products could not be exchanged for cash at that time. There is no way to pay for the purchase price, rent, labor and other expenses.

   At that time, they will fall into an endless loop, and finally they will be directly buried by this war!

   "I have no objection. Tomorrow, all Wellcome chain stores in Xiangjiang will increase their discounts!"

  Karmanin took the lead in expressing his position. As he said just now, compared with the department store industry, the products in their supermarkets should not wait.

  Yang Fusheng looked around and said, "Our big department store is the same!"

"At this time, everyone, what Guo Sheng said just now is correct. Now it is time for us all to live and die. If we survive this month, we may still survive, but if we cannot survive, everyone will meet. What kind of question, I don't think I need to talk about it?"

  The owner of a department store emphasized this matter again.

"We understand that discounts are inevitable, but everyone, it's not an exaggeration to say that what we are doing is Xiangjiang, the leader in Japan's department store retail industry. Is it possible that we can't think of other ways to communicate with them other than discounts? Is the discount plan jointly implemented?"

  The people who came to the scene were not only people from the retail industry of Xiangjiang Department Store, but also people from several major department stores in Japan.

   "I have a way!"

   At this time, Ma Shaoyi, the representative of Xiangjiang Xianshi Department Store, spoke out.

  Xinshi Department Store was founded by Ma Yingbiao, even earlier than Wing On Department Store, and Ma Yingbiao is even known as the first person in Huaguo Department Store.

   Ma Yingbiao did the first thing Xiangjiang hired a waitress.

   Ma Shaoyi is the seventh son of Ma Yingbiao, and he is now an old man.

   "Ma Weng, you are a senior in the department store industry, so please tell me what you can do!" someone said.

  Others also looked at Ma Shaoyi.

Ma Shaoyi nodded, and said: "Everyone, although Yunhai Group is the largest retail group in Xiangjiang, the total number of us, at least in the department store industry, exceeds Yunhai Group, so I think we should give Xiangjiang Those suppliers and brand owners sent a circular letter, hoping that they can work with us to fight against Yunhai Group.

  If they can stop the supply of goods to Yunhai Group, then I think this will be the heaviest blow to Yunhai Group! "

   Everyone's eyes lit up after listening, but Karmanin was a little dissatisfied. Although such a move helped them, Wellcome Supermarket couldn't do it.

  At the same time, Karmanin set his sights on the bosses of several other supermarkets. They are in no way comparable to Wellcome and ParknShop. Having four or five branches is considered big!

  But the combined number of these supermarkets is only comparable to the number of Baijia supermarkets. It is almost impossible to get those suppliers to stand on their side.

  Guo Linshan looked at Karmanin, knew what he was thinking, and said, "Karl, I think you will always try, and I don't think there is no way!"

   Karmanin looked at Guo Linshan puzzled and asked, "What way?"

Guo Linshan analyzed: "It should be impossible for supermarket suppliers to cut off the goods of Baijia Supermarket, but I don't think it's a problem to add some burden to them. You can work together to increase the purchasing power." Price, if this is the case, I think they will definitely agree, and this will increase the cost of Yunhai Group in a different direction!"

  Karmanin said in dissatisfaction: "It's easy to say, if you increase the purchase price, the cost of Yunhai Group will increase, and the cost of our Wellcome Supermarket will also increase?"

Guo Linshan waved her hand and said, "Of course it's not like this. Although I don't want to admit it, one thing I have to say is that in the next few days, the sales volume and customer flow of our companies will definitely drop a lot. Super In terms of the market, if you can reduce the quantity of the next batch of purchases, then your cost will naturally come down, and as for the amount of loss, it is actually similar to the current situation!"

  Guo Linshan's explanation made Karmaning's eyes shine. This is indeed a problem that is easy to be overlooked.

   "Okay, we will contact these suppliers to discuss with them!"

Ma Shaoyi also said at this time: "After the supermarkets are united, there is no need to really increase their purchase prices. As long as you can negotiate with the suppliers, then you can let the suppliers raise prices based on you. Negotiating with Yunhai Group for conditions, but you can still maintain the original price, to put it simply, it is actually a battle of unequal information between you and the suppliers of Xiangjiang and Yunhai Group!"

  Karmanen once again exchanged glances with the bosses of several supermarkets on the scene, and they all saw affirmation in each other's eyes.

   Finally, Karmanin said: "Thank you Ma Sheng, we will pay attention to this matter!"

   "As for the department store industry, I also have an idea, but I need the support of my friends in Japan!" Guo Linshan said.

   On behalf of the Japanese department store industry, Shinichi Kanai asked Guo Linshan: "It's okay to say what Guo Sheng thinks, after all, we are all on the same boat now!"

Guo Linshan said: "After the Japanese department store industry entered Xiangjiang, it has always been dealing in Japanese products, and there are very few Xiangjiang products. , Brand owners make some promises, allowing their products to enter your department store, so I think we can better win those suppliers and brand owners into our camp!"

   After listening to Nobuichi Kanai, he showed a hesitant expression, while the bosses of other department stores in Xiangjiang looked at Nobuichi Kanai and others expectantly.

  If Shinichi Kanai can agree to Guo Linshan's proposal, it will definitely be a good thing for them.

   Before the war broke out, Xiangjiang's department store business could basically be divided into three parts.

  One is the local department stores in Xiangjiang and the stores in Xiangjiang in Southeast Asian countries. Although they are the largest in size, they are also the weakest among the three parties.

  Second, the department store industry from Japan occupies the second place among the three parties by virtue of their advanced management experience, high-quality service, and Japan's local product advantages and capital advantages.

The third is the Yunhai Group. Although their size is not as good as that of Xiangjiang local department stores and Japanese department stores, their rapid expansion in recent years is not far from their respective total. Most importantly, Yunhai The group's department stores are backed by Jiaku's strong financial advantages, frequent discounts, and products that are both Chinese and Western, making them the number one existence in Xiangjiang among sellers!

   From the analysis just now, it can be seen that Japanese department stores basically have little relationship with Hong Kong's local suppliers and brand owners.

  But if they can also introduce Xiangjiang's brands and suppliers, then their success in attracting Xiangjiang's brands and suppliers will be greatly increased!

   Shinichi Kanai fell silent at this time. Keeping Japanese products is an important bargaining chip for them to lead Hong Kong Department Store. If they introduce suppliers from Hong Kong now, brand owners will reduce their company's brand awareness.

  Although the value of the brand cannot be seen or touched, it does exist, and Shinichi Kanai cannot make decisions for others.

   "I'm sorry everyone, we can't give an accurate answer to this matter now, we need to discuss it!"

   After receiving Shinichi Kanai's answer, everyone present was inevitably disappointed.

   "Why, now everyone is working **** how to survive, do your Japanese department stores think they can stay out of it?"

   Some bad-tempered department store owners reprimanded loudly at this time.

Some people also persuaded: "Kanai-san, you have also seen the situation of Xiangjiang's retail industry now. Everyone is prosperous now, and everyone is hurt. Only by letting go of all previous grievances can everyone survive in this war. You must know that there is no reason for the eggs to be exhausted under the whole nest.

   This time, Yunhai Group is obviously eyeing the entire Xiangjiang retail industry. If they really succeed in the end, it will be your Japanese department store in Xiangjiang. I don’t think it will end well, right? "

  The rest of the people echoed their voices, hoping that Japanese department stores can introduce suppliers and brand owners from Xiangjiang.

  However, it is not so easy to be persuaded that Shinichi Kanai and others can be sent to Xiangjiang to take charge of their own affairs.

Shinichi Kanai: "Of course we understand what you mean, but we also hope that you can understand that the sales restriction strategy in Xiangjiang has been determined by our headquarters. Even if we want to cooperate with you, we must Wait for the approval from the headquarters, so everyone should give us some time!"

   Such an explanation also made these bosses in the Xiangjiang retail industry have to accept it.

After these topics unfolded, everyone at the scene began to offer advice and suggestions, but the level of these people is different, and the methods they put forward are also good and bad. There are even department store owners who propose to find club members to go to stores under the Yunhai Group Troubled.

   Regarding this proposal, everyone at the scene chose to ignore it.

  If it is said that the relationship between Yunhai Group and Chu Huan was not known before, everyone might really agree with this method.

But now, in the whole of Xiangjiang, who doesn't know that although Chu Huan doesn't have much contact with club members, there are many clubs that rely on Jiaku for food, and if they fight against Chu Huan, isn't that equivalent to smashing the club's own job? ?

.

   "Boss, according to Wu Xiaohui's report, the representatives of the entire Xiangjiang retail industry have gathered in Wing On Center. Obviously, they are discussing countermeasures!"

  In Zhu Xiaozhao's half-mountain villa, Xu Yi is reporting the movements of those retailers to Chu Huan.

Sitting on the sofa, Chu Huan said nonchalantly: "Let them get together. The only way they can think of is to increase the discount and find a way on the supplier. In the final analysis, they all want Increase our costs and expand our losses!"

Zhu Xiaozhao said: "We still can't take it lightly. The combined power of these people is not small. Although some suppliers are our own companies, most of the products are from other suppliers. Those people only have profits in their eyes. I think they I will definitely take advantage of this time to loot!"

  Li Tianying also said: "The chairman is right. In fact, the company has received calls from many suppliers during this period. Although they didn't say it clearly, the meaning is the same, and they want to take advantage of it!

   It's just that our Yunhai Group is too big, they dare not go too far! "

  Chu Huan nodded and said: "I understand your worries, but you think too highly of those retailers in Xiangjiang, and at the same time, you don't believe in yourself.

  Yunhai Group is the largest retail group in Xiangjiang. Even if these suppliers and brand owners really have the heart, they don’t have the guts. Now the entire Xiangjiang citizens and tourists can be said to be our company’s guests.

Although the passenger flow for the whole day today has not been counted, it has reached at least 10 million. Such a huge number, coupled with our strategy for the circulation of goods in stores, even those who just want to buy nine yuan Customers, after entering the store and feeling the atmosphere of the store, they will also be infected by the atmosphere of the scene, impulsive consumption is not so easy to control.

  So, Yunhai Group is now the only retail group that has customers, and it can only be the channel for those suppliers and brand owners to ship. Think about it under such circumstances, how do they have the guts to ask us for a price? "

  Chu Huan's analysis made several people at the scene bow their heads slightly.

   "It's ridiculous to say that we don't only have 10 million passengers, but because our current size can only accommodate 10 million passengers!" Zhu Xiaozhao said with a smile.

Chu Huan said with a smile: "This is because our employees are dealing with such a situation for the first time. I believe that after they get used to such a scene, their work efficiency will be improved. By then, our passenger flow will be able to increase by at least a little bit." doubled!"

  Hearing what Chu Huan said, Zhu Xiaozhao and the others were a little surprised.

   "Brother Huan, after today's process, do you think these consumers in Xiangjiang will really be so crazy?"

  Zhu Xiaozhao couldn't help asking.

Chu Huan said: "I think Yunhai Group's sales curve this time should be in a wavy posture. As you said, after a day or two of precipitation, some people will definitely calm down, but I believe that after the first After the first lottery, it will definitely trigger a new round of panic buying, and when they are shocked by the news of the award, the rationality in their hearts will disappear!"

  Xu Yi said: "Boss, Miss Zhu, don't worry, I have already greeted TVB and Black and White Media, and they will fully support Yunhai Group's nine yuan nine group buying activities!"

   This is the benefit of Chu Huan having the largest media group in Xiangjiang. As Xu Yi said, in the next few days, TVB and Black and White Media will spare no effort to promote this event of Yunhai Group.

"According to reliable news from this station, the residents of Huaye City have formed an alliance. After the Yunhai Group launched the nine yuan nine group buying activity, the entire Huaye City owners have united. They have formed a total of seven groups, each A super group buying team with at least 10,000 people, let us wait and see if any lucky ones will be born among them today, a week later!"

   Just when Xu Yi was reporting to Chu Huan and others, a TVB news program appeared on TV, and the report was naturally the activities of Yunhai Group.

TVB first reported the situation of some Yunhai Group stores, and then the screen changed to Huaye City, and then the audience in front of the TV saw the residents in Huaye City, who were divided into different teams under a vaguely visible situation. , Walking towards a Yunhai Group store!

  Such a picture gave a major psychological shock to countless Xiangjiang citizens who participated in this group buying.

   No, we have to find more partners tomorrow!

   Just like that, tonight, almost everyone in every household in Xiangjiang was on the phone, and the only purpose was to invite friends.

   This is just like fighting Xixi in later generations, but in any group with a lot of people, you can see many people sending out invitations to help cut a knife!

   Although hated, it really has a huge influence!

   "Is this too exaggerated?"

  Even though Zhu Xiaozhao was already prepared in her heart, when she saw the picture on TV, she couldn't help but preach.

"This kind of situation will create a phenomenon that even if some people don't want to go shopping anymore, they will be invited by their relatives and friends to go, but as long as they go, they will definitely consume, while we Just wait for the money to be collected!"

  Chu Huan said with a smile.

  Li Tianying sighed: "At first we thought that this war would cause us a lot of losses. If this situation continues, in a month's time, we are holding money in sacks!"

  Zhu Xiaozhao asked: "Brother Huan, if this is the case, can we use less cash?"

  Zhu Xiaozhao knows that Chu Huan created such a group buying activity not only for the profit, but more importantly, what Chu Huan and he are looking at is the entire Xiangjiang retail industry.

Chu Huan waved his hand and said: "It's hard to say now, I think other retail companies in Xiangjiang will have crazy discounts in the past two days, and what we have to do is to keep up with their discounts at the best time. We remain undefeated!"

   Thank you everyone, the typo is corrected first and then corrected~

  

  

  (end of this chapter)