Chapter 297 Borrowing the East Wind (For Subscription)

  It was another Saturday, and before dawn, people started to line up in front of Qiansheng Commercial Building, and the number of people was increasing rapidly. By six o’clock, hundreds of people had gathered in front of Gome’s store facing the pedestrian street.

  It is hard for those who have not experienced it to imagine that in this era when workers are generally laid off, the general public can burst out such great enthusiasm for a soon-to-open electrical appliance store.

   I have to say that big companies have the arrogance of big companies, and they are not like Lu Dong’s petty troubles.

   Guangmei Electric advertised it in the early stage of publicity. On the opening day of the flagship store on Quannan Road, there will be a large number of ultra-low specials for sale.

   As we all know, the enthusiasm of the Chinese people when they face the special price is too great to be added.

   This year, the opening of Guangmei Electric's first store in a certain city is a grand event.

   In line with the idea that what you buy is what you earn, someone grabbed the opening pole position of Guangmei Electric at four in the morning.

  Before seven o'clock, the Guangmei store was crowded with people, all of whom were crowded with black heads. Even if some people maintained order, the scene was still a bit chaotic. Thousands of people rushed to cut off Quannan Road before Guangmei Electric opened its doors.

  Quannan Road turned into a pot of porridge, but Guangmei Electric was ahead of the preparations. Traffic police appeared early in the morning to clear the traffic at the west exit of Quannan Road.

   Correspondingly, the three stores of Lu's Catering Company opened early in the morning.

  A large number of color page advertisements and discount cards were sent out, not to mention, Fu Zhaoxia took a group of people and moved out the mineral water that had been prepared for a long time.

  The mineral water specially ordered from Price, with advertisements about Lu's restaurant and three stores on the bottle, together with the advertisement color page, were distributed to the hands of many people in line.

  Although it is a petty profit, it can feel a warm feeling for many people who come to line up before they have time to eat breakfast and drink water.

   The three restaurants in the east have not yet opened, and the three restaurants of Lu's Restaurant are already busy.

  Fu Zhaoxia gave a bottle of water to a man in his thirties. The other person took it and looked at it and said quickly, "Thank you, girl, your store is really good."

   "It should be." Fu Zhaoxia replied with a smile: "It's not easy for you to get up early."

   Bottles of mineral water were sent out, and there was a kind of laughter around, as well as countless voices discussing Burger King, Mala Tang and Lu's Hot Pot Restaurant.

   Dozens of boxes of mineral water were distributed to the crowd, and the three shops left a deep impression on these people.

  Because of the drinking water provided by Fu Zhaoxia and others, and the temporary ordering and delivery of meals, the crowd was in good order, and there was no particularly restless situation.

   Of course, this is also related to the presence of police on the scene to maintain order.

  Lv Dong and Du Xiaobing carried a convenient bag and delivered a bottle of water to the police uncle who was also working hard.

  Du Xiaobing turned back to look at the door of Gianguanmei Electric Appliances and said, "Compared with others, we are really making a fuss."

   Lu Dong said: "How early Guangmei started, our company has not been established for even a year."

   "Yes." Du Xiaobing said with a smile: "If we develop for ten years, we may not be much worse than them."

   He was full of arrogance: "Lu Dong, when we enter other cities next year, we will also hold a super opening lottery, and the special prize will also be given gold bars."

   Lu Dong laughed: "Okay, as long as it develops, it doesn't matter."

   There are more and more people gathering here, and even many passers-by, out of curiosity, come to join in the fun.

   This opening ceremony once caused a huge sensation in Quannan.

   The popularity of Guangmei Electric Appliances has driven the three stores of Lu's Catering to be full.

   More importantly, it provided an excellent publicity platform for the three stores.

   There was a car coming from the south, Mr. Fan and his group got out of the car and all followed behind a man.

   This man has a smile on his face. He is not too old, at most thirty years old, but everyone in Guangmei is headed by him.

   "Not bad." The man saw the scene of the hot queue and said, "Lao Fan, you did a good job in the preliminary work."

  Mr. Fan quickly stepped forward and said, "Mr. Huang, Taidong is a province with a large population, and Quannan has a population of 8 million. Consumers have long been waiting for a competitor to enter the electrical appliance market dominated by Sanlian."

  Despite the hot opening, Mr. Huang practiced like an old monk and said, "My requirements are not high, and Guangmei has at least one-half of the market share in Quannan."

   President Fan hurriedly responded.

  As an old courtier of Guangmei, he is very aware of Mr. Huang's style. When Mr. Huang thinks about something and arranges it, other people don't need to express their opinions, they just need to implement it.

   Mr. Huang saw the people who were selling water in the three stores and couldn't help asking: "Where is this company? It's interesting."

   Mr. Fan stepped forward and said, "It's a small partner of ours in Quannan. It belongs to the category of local snakes."

   Mr. Huang nodded slightly, but didn't ask any further questions. This kind of trivial matter would not be on his mind at all, and it was enough for the people below to deal with it.

  Lu Dong stood in the distance. When Mr. Fan looked over, he nodded with a smile and said hello. He didn't mean to go past. The other party would be very busy today, so he wouldn't go over and make trouble for others.

   As for the leader of Guangmei Electric, Lu Dong didn't even think about it. The difference between the two sides is too great, so there's no need to look for boredom.

  Du Xiaobing looked over there with interest and asked, "Who is the founder and boss of Guangmei?"

   Lu Dong said: "It's him, a legendary figure."

  Du Xiaobing said, "I heard that he came out to start a business when he was a teenager. Lu Dong, he is a bit like you."

   "I'm far worse than others." Lu Dong is still quite self-aware: "He left his hometown to start a business. We are in his hometown, and we take care of all kinds of relationships and conditions. The conditions are much better."

  Du Xiaobing asked, "You never thought about going out to fight?"

   Lu Dong laughed: "My hometown has such favorable conditions, why did I go out and suffer? I'm not a masochist."

  Du Xiaobing laughed. The key to the company's success lies in Lu Dong. Lu Dong's success is not unrelated to the series of people behind him.

   Lu Dong has never denied that a relatively level playing field is very important to get to this point.

  According to some reports that Lu Dong had read, Mr. Huang was a character similar to the protagonist of destiny.

   Compared with people, his entrepreneurial experience is not worth mentioning for the time being.

   Mr. Huang left his hometown and started a business at the age of 17. He is only in his thirties this year, but he is already in charge of Guangmei Electric.

   Life was even more ups and downs, and later he was imprisoned, and even Guangmei was out of control for a while.

   There have been many rumors, and even Lu Dong has seen a lot, such as this great man who has committed crimes.

   As we all know, some rumors are good enough to think about, but not to be said.

   At 8:00 in the morning, the Guangmei Electrical Appliances Store finally opened its doors to welcome customers with people's expectations and cheers, and the mall instantly became a sea of ​​people.

In just ten minutes, the counters were already crowded with people, and the characters of promotion, discount and profit can be seen everywhere. Guangmei also cashed out its rich opening resources to people: the large single source of 50 million yuan made the entire store dazzling, 10 million yuan. The special machine attracted the first attention of consumers, and the 1 million promotional gifts formed a unique landscape both inside and outside the venue.

  Thousands of people poured into Guangmei, but this is not the end, it is just the beginning, and the follow-up is still crowded.

  As the nearest store next to Guangmei, Lu's restaurant is also very popular. The staff temporarily hired to distribute advertising color pages wore dark red coats with advertising slogans printed on them, and their feet did not touch the ground when they were busy.

   By 9 a.m., Lu Dong went to check the store’s statistics, and the sales of Burger King alone were close to 10,000 yuan.

  Some people who got free meal coupons from Guangmei came to eat and buy things.

Just like the 1-yuan rice cooker, 5-yuan small tape recorder, 10-yuan DVD player, 100-yuan MP3 and 666-yuan mobile phone launched by Guangmei, Lu's Food & Beverage's meal coupons are distributed to almost everyone who buys it at Guangmei. goods in the hands of the customer.

   On this day, the three stores may lose hundreds of thousands of yuan.

   But the publicity effect has arrived, and there will be more harvests in the future.

   At 8:30, the first customer to get the three-store universal thousand-yuan card appeared.

   Since this customer didn’t have breakfast, he came over to eat immediately after drawing the prize. Seeing that there were so many Mala Tang and Burger Kings that he couldn’t even find a seat, he simply went to eat hot pot in the middle of the morning.

  Even if it’s not meal time, the hot pot restaurant still receives customers with the greatest enthusiasm.

  Thousand-yuan cards are still a huge sum of money in this era.

   Of course, as one of Guangmei's raffle prizes, it only exists as a second prize.

  The first prize is a flat-screen TV, and the special prize is a gold bar.

The publicity of Guangmei is too big. The citizens of Quannan have already heard the news that Guangmei is going to open a store on Quancheng Road through newspapers and TV. As long as people enter the store, it is not difficult to find that there are almost all kinds of home appliances. discounts, gifts, lottery and other promotions.

   There are too many people. Perhaps the enthusiasm of consumers in Quannan for electrical appliances has all erupted in this day.

   At nine o'clock, Guangmei Electric had to restrict the entry of people. Under the coordination of relevant personnel, a long queue was formed at the door again.

  Fu Zhaoxia immediately brought people over and started a new round of advertising.

This time, not only the staff of Lv's Catering Company were dispatched, but dozens of people came out of the Sanlian Commercial Building in the west. At the request of someone wearing a blue vest and glasses, they distributed their own promotional materials for price reduction and collected Gome's price information at the same time. .

   But Sanlian was used to being the boss in Quannan Market, and some habits could not be changed for a while.

   is very obvious when we distribute promotional materials.

  The staff of Lu's Catering not only donated mineral water in color page advertisements, but also had a friendly attitude and warm smiles.

   Sanlian’s employees hand out promotional materials, and they are all stuffed to people. It’s okay for people to take over.

  There is no harm without contrast. When you are used to being the boss, it is difficult to lower your head.

The leading middle-aged man with glasses was not aware of this either. Instead, his eyes swept across the people wearing Lu's catering clothes from time to time. Seeing that the people in Lu's catering not only sent water and information, but also sometimes helped the Guangmei people to maintain order. Face down.

   These three stores have been open for a week, and they are right next to Sanlian. He also went to eat them and knew that they were owned by people from Quannan.

   Soon, the man with glasses found Fu Zhaoxia in the crowd, saw that she was the leader, and immediately went over, as if he wanted to have a good conversation with Fu Zhaoxia.

   (end of this chapter)